eBay Partner Network: Is eBay’s Affiliate Program Good For You?

eBay Partner Network

Welcome aboard the vibrant world of affiliate marketing! If you’ve got your blog or digital platform shipshape and are scouting the horizon for lucrative opportunities, you might have caught wind of the eBay Partner Network (EPN) and wondered, “Is this the right treasure map for me?”

With the digital seas awash with affiliate programs, it’s only natural to weigh anchor and ponder: How does the eBay Partner Network stack up against the myriad of options out there? Is it a golden opportunity or just another message in a bottle?

Fear not, intrepid explorer, for you’re in the right company. I’m here to navigate you through the foggy waters, offering a telescope to zoom in on the EPN. Together, we’ll uncover:

  • The essence of the eBay Partner Network and its place in the affiliate marketing realm.
  • A side-by-side comparison of EPN with other affiliate programs: Who really treasures their affiliates?
  • The secrets to monetizing your platform with eBay, turning clicks into gold.
  • Charting the course: A step-by-step guide on enlisting with the eBay Partner Network.

By the time we dock at the conclusion of our eBay Partner Network review, you’ll not only have a treasure chest of insights but also the compass to decide if EPN is the voyage worth embarking on. Plus, discover how to swiftly set sail with affiliate products on eBay, catching the trade winds in your sales!

Let’s weigh anchor and dive into a quick product overview…

eBay Partner Network Overview

Product Name: eBay Partner Network (EPN)

Founder: Pierre Omidyar, in 1995

Product Type: eBay’s Affiliate Program

Price: Free to Sign Up

Best For: Affiliate Marketers Wanting Access to Billions of Items

ebay partner network


  • Billions of Items You Can Sell via Affiliate Links
  • 80% of All eBay Products Are New
  • The Only Real Marketplace for Ultra-Niche Items
  • Really Nice Affiliate Tools/Creatives
  • Intuitive Affiliate Dashboard
  • Very Low Affiliate Payout Threshold


  • The 24-Hour Cookie Isn’t Great
  • Confusing Commission Structure at Times
  • Caps On How Much You Can Earn Per Sale, Regardless of Sale Value
  • Affiliate Link Generator – It could be simpler

Quick Summary

Contrary to the common perception that eBay is a marketplace for secondhand goods, a staggering 80% of its offerings are brand new, unveiling a vast horizon of opportunities for affiliate marketers. This global platform not only welcomes but encourages new affiliates, requiring nothing more than an eBay account to get started.

With its user-friendly dashboard and suite of innovative affiliate tools, eBay simplifies the affiliate marketing process. However, it’s important to navigate the waters of its 24-hour cookie window and somewhat intricate commission structure, which includes a cap on potential earnings.

Despite these challenges, eBay stands out for its commitment to providing a valuable platform for both seasoned marketers and those new to the affiliate scene. Depending on your niche, eBay’s Partner Network could be the launching pad you need, offering a unique blend of accessibility, diversity, and potential for growth.


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Table of Contents

Unveiling the eBay Partner Network:
A Legacy of Connections

At the heart of affiliate marketing lies the eBay Partner Network (EPN), eBay’s official affiliate program. Before we dive into the nuts and bolts of EPN, let’s take a brief journey back in time. Originally christened Auction Web, eBay’s humble beginnings in 1995 quickly evolved, adopting the now-iconic eBay name in 1997. This transition marked the start of an era that would redefine e-commerce.

Fast forward to today, and eBay stands as a colossal marketplace, debunking the myth that it’s merely a clearance outlet for second-hand goods. Astonishingly, over 80% of the items available are brand new, showcasing eBay’s transformation into a premier online retail hub.

eBay’s expansion narrative includes strategic acquisitions, notably PayPal, enhancing its ecosystem.

With a global footprint, especially predominant in the US and UK, eBay boasts 185 million active buyers, 19 million sellers, and a striking $10.271 billion revenue in 2020, according to edesk.com. This positions eBay as a behemoth in the marketplace and eCommerce platform arenas.

Source (edesk.com)

But eBay is more than just an auction site; it’s a vibrant marketplace where millions of products are sold at set prices. Enter the eBay Partner Network (EPN), launched in 2008, which extends a golden opportunity for affiliates, or as eBay fondly calls them, “publishers,” to earn by promoting eBay’s vast inventory.

Who can be a publisher? Essentially, anyone with an audience ripe for eBay’s offerings. Whether you run a blog, manage an email list, or engage followers on social media platforms like Facebook, YouTube, Pinterest, Reddit, Instagram, or X (Twitter), EPN opens its doors to you. The idea is simple yet powerful: leverage your online presence to promote products and, in turn, earn commissions.

For those new to affiliate marketing or looking to brush up their knowledge, our comprehensive guide to affiliate marketing for beginners is just a click away, offering you a treasure trove of insights and tips. 

Ready to embark on this journey? Click here to delve deeper.

Setting the eBay Partner Network Apart: A Unique Affiliate Haven

In the vast ocean of affiliate marketing, finding a program that not only welcomes but champions beginners is akin to discovering a hidden treasure. So, what sets the eBay Partner Network (EPN) a league apart from the myriad of affiliate programs dotting the digital landscape? Let’s navigate through the distinct advantages that make EPN a beacon for both neophytes and seasoned marketers alike.

The majority of affiliate programs are very similar, so what makes eBay’s affiliate program stand out from the rest?  here are a few things to consider…

A Welcoming Gateway for Novices

Accessibility is Key: The eBay Partner Network shines as a beacon of hope for newcomers. Unlike the daunting entry barriers posed by some programs, EPN embraces you with open arms, regardless of your blog’s age or audience size. 

This inclusivity not only smoothens the onboarding process but also kickstarts your learning journey with a straightforward signup experience.

Struggling to drive traffic to your blog? Fear not, as help is at hand with guides designed to boost your digital footfall.

Friendly Payout Terms

The Joy of Low Thresholds: EPN respects your earnings by setting an attainable minimum payout threshold of just ten units of your home currency (be it £10, $10, etc.), a stark contrast to the steep $100 mark set by competitors like Amazon.

This approach ensures that your hard-earned commissions reach you sooner, making it an ideal setup for those just starting their affiliate voyage.

Flexible Payment Options

PayPal Payouts – A Nod to Convenience: In today’s digital age, receiving payments through PayPal is a convenience many yearn for, yet it remains a rarity in the affiliate world. 

EPN stands out by offering PayPal as a payout option, providing an easy and accessible way to access your commissions, with direct deposit as an alternative for those in supported countries.

An Aladdin’s Cave of Products

Diverse and Competitive: With eBay’s vast and diverse product range, you’re spoilt for choice, ensuring you’ll never encounter a drought of items to promote. From the Best Price Guarantee to free shipping on numerous products, eBay makes sure your audience receives unbeatable deals without the need for a premium membership fee. 

This transparency and value proposition enhance trust and satisfaction among your followers.

A Stalwart in the Affiliate Realm

Reputation and Reliability: eBay’s long-standing presence and A+ rating from the Better Business Bureau (BBB) not only speak volumes about its marketplace credibility but also affirm EPN as a robust platform for a long-term affiliate partnership. Backed by eBay’s stable and burgeoning ecosystem, affiliates can look forward to a rewarding journey with high-quality traffic and user experiences.

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Mastering the eBay Partner Network:
A Comprehensive Guide

Navigating the eBay Partner Network (EPN) might seem daunting at first, but with a little guidance, you’ll find it’s designed to empower publishers like you. Let’s address some of the most frequently asked questions to demystify the process and show you how to capitalize on this robust platform.

How Do eBay Affiliates Make Money?

Turning Clicks Into Cash: The journey from signing up to making money with EPN is straightforward but strategic. Here’s the essence of it:

  1. Select a Product: Identify items that resonate with your audience from eBay’s vast listings.
  2. Generate an Affiliate Link: Use EPN tools to create trackable links for your chosen products.
  3. Promote: Share these links across your digital presence, be it blogs, social media, emails, or websites.

The key lies in relevance and value. Imagine an outdoor excursions blog linking to essential camping gear. The content must enrich the reader’s experience and offer tangible solutions. That relevance is what turns interest into action — and clicks into commissions.

Getting Rewarded: How EBay Publishers Get Paid

Simplified Earnings: EPN ensures a hassle-free payment process. Affiliates receive payments in their local currency either via PayPal or Direct Deposit, subject to country-specific options. The program boasts a low minimum payout threshold of $10, ensuring monthly rewards for your efforts.

What Qualifies as a Transaction?

Maximizing Opportunities: eBay’s affiliate cookie lasts 24 hours, challenging affiliates to capture immediate interest. A sale qualifies when a buyer purchases a “Buy It Now” item or wins an auction within 10 days after clicking your affiliate link. While this window may seem narrow, effective marketing can turn this into a lucrative opportunity.

Earning Potential: eBay Partner Network Commission Rates

Understanding Your Cut: EPN’s commission structure is transparent, with rates varying by category. While electronics, a popular category, offer a 2% commission, it’s crucial to note caps and exceptions, such as the $100 limit on real estate commissions.

eBay Partner Network Commission Rates

This tiered system reflects the diverse earning opportunities within the network.

Embarking on Your EPN Journey: Signup Requirements

Joining EPN is straightforward, requiring you to be 18 or older, have an eBay account in good standing, and reside in a country that supports PayPal or Direct Deposit payments. 

The inclusivity of EPN means your platform’s traffic volume is a secondary concern, opening doors for affiliates at various stages of their online journey.

Your Gateway to the eBay Partner Network: A Step-by-Step Sign-Up Guide

Embarking on your affiliate marketing journey with the eBay Partner Network (EPN) begins with a simple yet crucial step – setting up or leveraging your existing eBay account. Here’s how to navigate the sign-up process, with visual aids to guide you every step of the way.

Step 1: eBay Account Setup

Before you can sail into the affiliate horizon with EPN, an eBay account is your anchor. If you’re already an eBay user, you’re one step ahead! For newcomers, head to eBay’s homepage and look for the “Register” link at the top.

eBay Signup

Choosing an Account Type: eBay offers the flexibility of registering as either a personal or business entity. Select the option that best aligns with your affiliate aspirations.

ebay signup - register

Step 2: Applying to the eBay Partner Network

Once your eBay account is set up and confirmed, your next destination is the eBay Partner Network. Scroll to the bottom of any eBay page and find the “Affiliates” link to begin your journey.

ebay website - affiliate signup link

The EPN section greets you with a straightforward signup process.  Click on the sign-up button of your choice to set sail.

ebay partner network signup page

Step 3: Completing Your EPN Profile

Following the acceptance of the eBay Partner Network Agreement, you’ll find yourself part of the EPN crew almost instantly. A welcome page will greet you upon logging into your EPN account, signalling the start of your adventure.

Navigate to the “Account” tab to access a dropdown menu where you’ll input essential details such as your address, preferred payment method (PayPal or direct deposit), and tax information. Be prepared with your social security number or employer identification number for this part.

Crafting Your EPN Campaigns: A Visual Guide

In the realm of affiliate marketing with the eBay Partner Network, understanding and utilizing campaigns is akin to charting a map for your treasure hunt. Each campaign you create serves as a beacon, guiding potential customers through your affiliate links to eBay’s vast marketplace. Let’s break down the concept of a campaign and the steps to create effective affiliate links.

Understanding Campaigns

At its core, a campaign in EPN is a collective underpinned by a unique 10-digit identifier, known as the Campaign ID. This ID is your affiliate link’s anchor, embedding into each URL that directs traffic to eBay.

ebay partner network campaigns

This identifier is essential for tracking, analytics, and managing different streams of traffic. Whether you’re diversifying your promotions across various product categories or aiming to measure the effectiveness of different website sections, the Campaign ID ensures every click and conversion traces back to you.

Setting up distinct campaigns for varied purposes allows for meticulous tracking and management of your affiliate efforts.

Note: To make sure you receive credit for your sales, eBay Partner Network recommends:

“… you always get your EPN link from a tool provided by EPN, such as the Link Generator tool, or the Bookmarklet tool. We cannot guarantee to track if the link has been modified.”

Generating Affiliate Links

To forge your affiliate links, the journey begins with selecting the “link generator” from the EPN top menu. This action leads you to a portal where the magic of link creation happens.

Unlike other platforms, eBay requires you to first pinpoint the product on their site, and then use the product’s URL in the link generator. This process, though a few steps longer, offers precision in your promotional endeavours.

Imagine you’re launching a blog centred on the ergonomic wonders of standing desks. Below is an example of how you’d select a relevant product from eBay.

Ebay Standing Desk Example

To generate an affiliate link for, say, the “Flamaker Electric Standing Desk,” you’d extract the product’s URL from eBay and input it into the link generator, aligning it with the appropriate campaign.

EPN Link Generator - Example

After inputting the URL and selecting (or creating) the right campaign, simply hit ‘Generate Link’ to obtain your affiliate URL, ready to be shared in your content.

Learning Resources

To dive deeper into maximizing your campaign’s potential, the video below serves as an informative resource, providing you with insights and strategies to enhance your affiliate marketing journey with EPN.

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Navigating the Waters:
eBay Partner Network Pros & Cons

The eBay Partner Network, serving as the affiliate arm of the globe’s vast online bazaar, presents a mix of opportunities and challenges. Here’s a detailed look at the advantages and disadvantages to help you weigh anchor:

Pros: The Bright Side of EPN

  1. VIP Status for High-Traffic Affiliates: Achieving VIP status in EPN is a testament to your marketing prowess, offering enhanced support, resources, and potentially higher commission rates for top performers.

  2. Unparalleled Brand Recognition: eBay’s standing as a household name provides an immediate trust factor, significantly easing the promotion efforts for affiliates.

  3. Vast Product Selection: With billions of listings, the diversity of products available for promotion is unmatched, catering to almost every conceivable niche.

  4. Predominance of New Products: Contrary to popular belief, 80% of eBay’s offerings are brand new, broadening the appeal for a wider audience base.

  5. Unique Finds for Niche Markets: eBay excels in providing a platform for ultra-niche items, making it a goldmine for affiliates with specialized target markets.

  6. Robust Affiliate Tools and Creatives: EPN provides a suite of tools and creative assets designed to streamline and enhance promotional efforts, from link generators to customizable banners.

  7. User-Friendly Affiliate Dashboard: The intuitive interface of the EPN dashboard allows for easy monitoring of performance metrics, campaign management, and earnings overview.

  8. Low Payout Threshold: EPN’s low payout threshold ensures that affiliates can access their earnings with minimal accumulation, making it accessible even for those just starting.

Cons: The Flip Side of EPN

  1. Brief Cookie Duration: The 24-hour cookie window can be a significant limitation, requiring potential buyers to make a purchase shortly after clicking your affiliate link for you to earn a commission.

  2. Complex Commission Structure: Navigating the commission rates can be perplexing, with variations across different categories and specific conditions affecting earnings.

  3. Earnings Cap Per Sale: The imposition of caps on earnings per sale, regardless of the item’s value, can dampen the potential for higher earnings from big-ticket sales.

  4. Cumbersome Affiliate Link Generation: Compared to other programs, EPN’s process for creating affiliate links involves additional steps, which may pose an inconvenience for some affiliates.

Wrapping Up: eBay Partner Network at a Glance

And there we have it—a comprehensive exploration into the eBay Partner Network. Our journey together through the ins and outs of EPN aimed to shed light on all facets of their affiliate program, and we hope it’s illuminated the path for you.

The Highlights:

eBay’s affiliate program shines with its robust dashboard and an arsenal of affiliate tools designed to empower you, the marketer. With a widespread misconception that eBay is predominantly a second-hand marketplace, knowing that 80% of items are brand new positions you to leverage this underutilized advantage, potentially setting you apart from the competition.

The Caveats:

However, no voyage is without its choppy waters. The 24-hour cookie duration might feel like sailing against the wind, especially when other affiliate programs offer longer lifelines. The commission structure, while rewarding, requires some navigation to fully understand and maximize, reminiscent of deciphering an ancient mariner’s map.

The Verdict:

Despite its few navigational challenges, the eBay Partner Network stands as a formidable affiliate program. Whether you’re just starting out on your affiliate marketing voyage or looking for new territories to explore, EPN offers a solid foundation with its vast product range and trusted brand name.

In sum, eBay’s affiliate program presents a sea of opportunities for those ready to dive into its depths. While it may have its quirks, the potential for discovery and profit in this expansive marketplace is as vast as the ocean blue.

Deciding Your Path: Is eBay's Affiliate Program Right For You?"

Deciphering whether the eBay Partner Network aligns with your affiliate marketing goals is akin to choosing the right gear for a journey—it’s essential for your success. The heart of the matter lies in aligning your promotions with value-driven content and products that truly speak to your audience.

Through our exploration, we’ve navigated the strengths and challenges of EPN, comparing its landscape with other giants in the affiliate world like Amazon Associates, ClickBank, ShareASale, and CJ Affiliate

Each platform offers unique advantages, and your choice should reflect your specific needs, audience, and niche.

For the Aspiring Affiliate:

If you’re still at the beginning of your affiliate marketing adventure, grappling with traffic and content quality, patience and education are your best allies. Before setting sail, consider anchoring yourself in knowledge—proper training can make your content more discoverable and appealing to both readers and search engines alike.

Remember, the foundation of successful affiliate marketing is built on traffic and trust. Focus on cultivating a loyal readership by providing immense value before weaving affiliate links into your narrative.

Embarking on a Learning Journey:

For those eager to refine their affiliate marketing skills, our top recommendation is the Wealthy Affiliate program. It’s designed to equip you with the tools and knowledge to craft compelling campaigns that convert.

And if you’re seeking a more personalized guide through the tumultuous seas of affiliate marketing, I invite you to join my 7-day Passion to Profit Bootcamp. Here, I offer my insights and support to help you navigate from enthusiasm to earnings.  Click the button below…

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In Closing:

I hope this voyage through the eBay Partner Network Review has illuminated your path, whether you decide to embark with eBay or chart a course with other affiliate programs. Your journey is uniquely yours, and the best choice is one that aligns with your goals, audience, and passion.

Should you have any queries, insights, or tales from your own affiliate expeditions, the comments section below is your open forum. I look forward to hearing from you and am here to assist as you chart your course to success.

Safe travels on your affiliate marketing journey, and may your efforts lead you to prosperous shores!

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1 year ago

The 24-hour long cookies will become a burden for all eBay affiliate marketers. If you have written lots of articles, the workload is enormous. You might need to update your affiliate links every 24 hours. I hope they could extend the cookies(maybe 30-90 days) so that we will be happier to promote its products.

1 year ago

Hi John,
I must admit I never considered the Ebay Partner Network. And to be honest I didn’t even know it existed until now. I had an Ebay account, but not the EPN. I totally agree that the 24 hour cookie is terrible and should be increased. I like the fact that they accept PayPal users. That could help with fast sales. My only concern would be that product suppliers could handle the sales traffic. If you would run an ad on a particular product, and get 100 quick orders, do you think the merchant on Ebay could fulfill the orders? Thanks for the education on EPN.

20 days ago

Great review! I’ve always thought of eBay as just an auction site for used items, but the fact that 80% of their products are brand new really opens up possibilities. I’m curious, have you had personal success with any specific categories on eBay as an affiliate?

Reply to  John Crossley
20 days ago

I’m thinking about standing desks

Would love your thoughts, please comment.x

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