Email Marketing for Affiliates: How to Increase Your Conversions and Earnings


Email marketing is one of the most powerful tools in an affiliate marketer’s arsenal

With the ability to reach a targeted audience and build a relationship with subscribers, email can help affiliates boost their conversions and earnings like never before. 

But as with any marketing strategy, success with email marketing for affiliates requires a solid plan and a commitment to best practices. 

In this post, we’ll explore the key elements of effective email marketing for affiliates, including list building, segmentation, copywriting, testing, and optimisation. 

Whether you’re new to email marketing or looking to take your campaigns to the next level, this guide will provide you with the insights and strategies you need to succeed.

Table of Contents

Understanding Email Marketing for Affiliates


Email marketing for affiliates is a strategy used by affiliate marketers to promote products or services to their email subscribers. 

Affiliate marketers typically promote products or services on behalf of other companies and earn a commission for each sale they generate through their referral link. With email marketing for affiliates, marketers can send promotional emails to their subscribers to encourage them to purchase the products or services they are promoting. 

These emails may include information about the product or service, testimonials, special offers or discounts, and a call to action to encourage the subscriber to make a purchase. 

Email marketing for affiliates can be an effective way to build relationships with subscribers, increase brand awareness, and ultimately drive more sales and earn more commission.

5 Key Benefits of Using Email Marketing For Affiliates

Here are 5 reasons why you should be using email marketing for affiliates:

  1. Builds a Targeted Audience: Email marketing allows affiliates to build a targeted list of subscribers who are interested in their niche or the products they promote. This targeted audience is more likely to convert into paying customers.

  2. Increases Engagement and Loyalty: By sending regular emails to their subscribers, affiliates can keep their audience engaged and build a loyal following. Subscribers who feel connected to an affiliate are more likely to trust their recommendations and purchase products they promote.

  3. Provides Measurable Results: Email marketing provides measurable results through open rates, click-through rates, and conversion rates. This data can be used to track the success of email campaigns and optimise them for better results.

  4. Drives Traffic to Affiliate Links: By including links to their affiliate products in emails, affiliates can drive traffic directly to their affiliate links, increasing the chances of making a sale.

  5. Offers a High ROI: Email marketing can offer a high return on investment (ROI) for affiliates. According to a study by Campaign Monitor, for every $1 spent on email marketing, the average ROI is $44. This makes email marketing a cost-effective way for affiliates to promote their products and earn commissions.

The Types of Emails Affiliates Could Send...

There are many different types of emails you could send.  But here are the most popular types that you could use within your affiliate campaigns…

  1. Welcome Emails: These are the first emails sent to a new subscriber, typically welcoming them to the list and introducing the affiliate and their brand. Welcome emails can include a special offer, a thank you message, or a brief introduction to the affiliate’s products or services.

  2. Promotional Emails: These emails promote a specific product or service the affiliate is promoting. They can include details about the product or service, features and benefits, and a call to action to encourage subscribers to make a purchase.

  3. Newsletter Emails: Newsletter emails typically include updates and news related to the affiliate’s niche or industry. These can be informative and educational and can help to build a relationship with subscribers by providing valuable content.

  4. Educational Emails: Educational emails provide subscribers with valuable information related to the affiliate’s niche or industry. These can include how-to guides, tutorials, or tips and tricks related to the affiliate’s products or services.

  5. Follow-up Emails: These emails are sent after a subscriber has made a purchase or taken a specific action, such as signing up for a free trial or attending a webinar. Follow-up emails can include a thank you message, confirmation of the purchase or action, or additional information related to the product or service.

  6. Abandoned Cart Emails: Abandoned cart emails are sent to subscribers who have added a product to their cart but have not completed the purchase. These emails can include a reminder of the product, a special offer or discount, and a call to action to complete the purchase.

  7. Re-Engagement Emails: These emails are sent to subscribers who have not engaged with the affiliate’s emails in a while. Re-engagement emails can include a special offer or incentive to encourage subscribers to remain on the list and engage with the affiliate’s content.

Overall, affiliates can use these different types of emails to build relationships with their subscribers, promote their products or services, and ultimately increase conversions and earnings.

Recommended Post: Affiliate Marketing for Beginners + Top Tips to Speed Up Success!

Building Your Email List

Building an email list is important for affiliates because it allows them to build a targeted audience of subscribers who are interested in their niche or the products they promote. 

By building a list, affiliates can communicate with their audience directly, develop a relationship with them, and promote their products or services. Email marketing also provides measurable results, allowing affiliates to track the success of their campaigns and optimise them for better results.

To build an email list as an affiliate, here are some steps you can take:

  1. Choose an Email Marketing Service: There are many email marketing services available, such as Mailchimp, ConvertKit, or AWeber. Choose one that fits your needs and budget.

  2. Create a Lead Magnet: A lead magnet is an incentive offered to subscribers in exchange for their email addresses. This could be a free guide, e-book, or webinar related to your niche or industry.

  3. Add Opt-in Forms to your Website: Add opt-in forms to your website to capture email addresses from visitors. These can be pop-ups, embedded forms, or sidebar forms.

  4. Promote your Lead Magnet: Promote your lead magnet on your website, social media, and other platforms to drive traffic and encourage sign-ups.

  5. Offer Exclusive Content: Offer exclusive content to your email subscribers, such as special offers, discounts, or early access to new products or services.

  6. Engage with your Subscribers: Engage with your subscribers regularly by sending them valuable content, asking for their feedback, or responding to their questions.

By following these steps, you can build a targeted email list of subscribers who are interested in your niche or industry and ultimately drive more conversions and earnings as an affiliate.

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Crafting Effective Emails

Crafting effective emails is critical for affiliates because it directly impacts the success of their email marketing campaigns. Effective emails are those that engage, persuade, and motivate subscribers to take action, such as making a purchase or clicking on an affiliate link. 

Here are some reasons why crafting effective emails is important for affiliates:

  1. Increases Conversions: Effective emails can increase conversions and lead to more sales. By crafting emails that resonate with subscribers and provide them with value, affiliates can build trust and credibility, ultimately leading to more clicks on affiliate links and higher conversion rates.

  2. Maximises ROI: Crafting effective emails can maximise the return on investment (ROI) of an affiliate’s email marketing campaigns. Effective emails that resonate with subscribers and lead to more conversions can ultimately increase earnings and make email marketing a profitable channel for affiliates.

  3. Builds Relationships: Crafting effective emails can help affiliates build relationships with their subscribers. By sending personalised and relevant content, affiliates can establish themselves as experts in their niche and build trust with their audience.

  4. Enhances Brand Awareness: Crafting effective emails can enhance brand awareness and help affiliates stand out in a crowded marketplace. Effective emails can showcase an affiliate’s brand personality, unique selling proposition, and value proposition, ultimately helping to differentiate them from competitors.

  5. Provides Valuable Data: Crafting effective emails can provide valuable data and insights into subscriber behaviour. Metrics such as open rates, click-through rates, and conversion rates can help affiliates optimise their campaigns and improve future email marketing efforts.

Overall, crafting effective emails is critical for the success of an affiliate’s email marketing campaigns. By creating content that engages, persuades, and motivates subscribers to take action, affiliates can increase conversions, maximise ROI, build relationships, enhance brand awareness, and gain valuable data and insights into their audience.

How to Write Effective Subject Lines

Here are three tips on writing effective subject lines for email marketing for affiliates:

  1. Keep it Short and Sweet: Your subject line should be concise and to the point. Studies have shown that subject lines with 6-10 words tend to have the highest open rates. Use clear and direct language to convey the value of your email to your subscribers.

  2. Make it Personalised: Personalised subject lines can increase open rates and engagement. Use the recipient’s name, location, or other relevant information to make your subject line more relevant and personalised.

  3. Create a Sense of Urgency: Creating a sense of urgency in your subject line can increase open rates and drive more clicks. Use words like “limited time offer,” “last chance,” or “expires soon” to create urgency and motivate subscribers to take action.

Example subject lines for email marketing for affiliates:

  • [First Name], don’t miss out on this limited-time offer
  • Get exclusive access to [Product Name] before anyone else
  • Only a few hours left to save on [Product Name]
  • Discover the secrets to [Benefit] with our free guide
  • [Product Name]: The [Benefit] solution you’ve been waiting for
  • 5 tips for boosting your [Niche] sales with email marketing

Remember, the subject line is the first thing subscribers see in their inboxes, so it’s important to make it attention-grabbing and compelling.

By following these tips and experimenting with different subject lines, you can improve the effectiveness of your email marketing campaigns and drive more conversions and earnings as an affiliate.

Tips on Writing Effective Email Copy

Here are some tips on writing effective email copy for email marketing for affiliates:

  1. Understand your Audience: To write effective email copy, you need to understand your audience and their pain points, needs, and desires. Use this information to craft emails that resonate with your subscribers and provide them with value.

  2. Keep it Focused: Your email should have a clear focus and a specific goal, whether it’s to promote a product, offer a discount, or provide valuable information. Keep your message simple and straightforward to avoid confusing your subscribers.

  3. Use Persuasive Language: Use persuasive language to encourage your subscribers to take action, such as making a purchase or clicking on an affiliate link. Use words like “exclusive,” “limited time,” and “don’t miss out” to create a sense of urgency and motivate subscribers to act.

  4. Provide Value: Your emails should provide value to your subscribers, whether it’s through useful information, exclusive offers, or insights into your niche. The more value you provide, the more likely your subscribers are to engage with your emails and take action.

  5. Make it Visually Appealing: Use a clean and visually appealing design to make your email more engaging and easy to read. Use images and graphics to break up text and highlight key information.

  6. Include a Clear Call-to-Action (CTA): Your email should have a clear and specific CTA that encourages subscribers to take action. Use action-oriented language and make your CTA stand out visually to increase click-through rates.

  7. Test and Optimise: Continuously test and optimise your email copy to improve your results over time. Experiment with different subject lines, content, and CTAs to see what works best for your audience.

By following these tips and continually improving your email marketing skills, you can craft effective email copy that engages your audience, promotes your affiliate products, and drives conversions and earnings.

Don't Forget Your Call to Action (CTA)

A call-to-action (CTA) is a crucial component of any email marketing campaign, including for affiliates. A CTA is a prompt or instruction that encourages the recipient of your email to take a specific action, such as clicking on a link or making a purchase.

Here are some reasons why a CTA is important in email marketing for affiliates:

  1. Increases Engagement: Including a clear CTA in your emails can increase engagement with your subscribers. A CTA prompts your audience to take action and interact with your content, which can lead to more clicks, conversions, and earnings.

  2. Drives Conversions: The ultimate goal of email marketing for affiliates is to drive conversions, and a well-crafted CTA can help you achieve this. By providing clear and specific instructions on what action to take, you can increase the chances that your subscribers will click through to your affiliate product and make a purchase.

  3. Builds Trust: Including a CTA that directs your subscribers to high-quality affiliate products can help build trust with your audience. By providing valuable recommendations and guiding your subscribers to the best products and services, you can position yourself as a helpful and reliable resource.

  4. Enables Tracking: A CTA can also enable tracking and analysis of your email campaign’s effectiveness. By tracking the number of clicks and conversions generated by your CTA, you can optimise your email marketing strategy over time and improve your results.

In summary, a well-crafted CTA is essential for email marketing for affiliates as it can increase engagement, drive conversions, build trust, and enable tracking and analysis of your campaign’s effectiveness. By including a clear and specific CTA in your emails, you can motivate your subscribers to take action and generate more earnings as an affiliate.

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Segmenting Your Email List

Segmenting your email list is crucial to ensure that you are sending targeted and relevant messages to your subscribers. Here are some reasons why segmentation is important in email marketing for affiliates:

  1. Increases Engagement: By sending targeted messages to specific segments of your email list, you can increase the relevance of your emails, which can result in higher open rates, click-through rates, and engagement.

  2. Improves Conversion Rates: Segmented email campaigns have been shown to generate higher conversion rates than non-segmented campaigns. By sending personalised messages to subscribers based on their interests, preferences, and behaviour, you can increase the likelihood that they will take action and make a purchase.

  3. Enhances Customer Satisfaction: When you send personalised and relevant messages to your subscribers, you can improve their overall experience with your brand. This can increase customer satisfaction and loyalty, which can lead to more repeat business and positive reviews.

Here’s how to go about segmenting your email list:

  1. Define your Segments: Determine the different groups or segments of your email list based on factors such as demographic data, behaviour, interests, preferences, and past purchase history. For example, you could segment your list based on gender, age, location, product interest, or engagement level.

  2. Collect Data: Collect the necessary data for each segment, such as survey responses, website analytics, purchase history, and engagement data. Use a customer relationship management (CRM) tool or email marketing platform to store and manage this data.

  3. Create Targeted Messages: Use the data you’ve collected to create targeted messages for each segment. For example, you could send a discount code for a specific product to subscribers who have previously shown interest in that product.

  4. Automate your Campaigns: Use automation tools to send targeted messages to each segment at the right time. Set up triggers and rules that will automatically send messages based on subscriber behaviour, such as opening an email or clicking on a link.

  5. Analyse and Optimise: Continuously analyse and optimise your email campaigns based on the results of each segment. Use data analytics tools to measure the effectiveness of your campaigns and make data-driven decisions to improve your results over time.

By segmenting your email list and sending targeted messages to each segment, you can increase engagement, improve conversion rates, and enhance customer satisfaction. By continuously analysing and optimising your campaigns, you can improve your email marketing results and increase your earnings as an affiliate.

Recommended Post: Breaking the Mould: How To Do Affiliate Marketing Without a Website?

Testing & Optimising Your Email List

Testing and optimising your emails is a critical step in email marketing for affiliates. It allows you to determine which elements of your emails are working and which ones need improvement, enabling you to create more effective campaigns that drive higher engagement, conversion rates, and earnings.

Here are some reasons why testing and optimising your emails is important:

  1. Improves Performance: By testing different elements of your emails, such as subject lines, images, CTAs, and email copy, you can identify what resonates best with your audience and improve your email performance.

  2. Maximises ROI: Testing and optimising your emails can help you maximise your return on investment (ROI) by identifying the most effective strategies for engaging your audience and driving conversions.

  3. Enhances Subscriber Experience: By continuously improving your emails, you can provide a better subscriber experience, which can increase customer satisfaction and loyalty.

Here are some steps for testing and optimising your emails:

  1. Define your Goals: Determine the specific goals you want to achieve with your email campaigns, such as increasing open rates, click-through rates, or conversions.

  2. Identify your Variables: Decide which variables you want to test, such as subject lines, email copy, images, CTAs, or sending times.

  3. Create Variations: Create variations of your email based on the variables you want to test. For example, you could test different subject lines, email copy, or CTAs in separate variations of the same email.

  4. Segment your List: Segment your email list and send each variation to a different segment of your audience.

  5. Measure Results: Track the results of each variation based on your defined goals. Use email marketing analytics tools to measure open rates, click-through rates, conversion rates, and other metrics.

  6. Optimise your emails: Based on the results of your testing, make changes to your emails to optimise their performance. For example, you could change the subject line or email copy based on which variation generated the highest open rates or click-through rates.

  7. Repeat the Process: Continuously test and optimise your emails based on the results of previous tests to continuously improve your email marketing results.

In summary, testing and optimising your emails is a critical component of email marketing for affiliates. By continuously testing and optimising your emails, you can improve their performance, maximise your ROI, and enhance the subscriber experience. By following the steps outlined above, you can create more effective email campaigns that drive higher engagement, conversions, and earnings.

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Tips to Avoid Spam Filters


Avoiding spam filters is crucial for ensuring that your email campaigns reach your subscribers’ inboxes and are not flagged as spam. Here are some tips to help you avoid spam filters with your email marketing for affiliates:

  1. Build a Permission-Based Email List: One of the best ways to avoid spam filters is to build a permission-based email list. This means that you only send emails to subscribers who have given you explicit permission to contact them. Avoid buying email lists or sending unsolicited emails, as these can trigger spam filters.

  2. Use a reputable email service provider: Choose a reputable email service provider that complies with email marketing best practices and has a good reputation with internet service providers (ISPs). This can help you avoid being flagged as a spammer.

  3. Use a Recognisable Sender Name and Email Address: Use a recognisable sender name and email address that subscribers will recognise and trust. Avoid using generic or spammy-sounding sender names or email addresses.

  4. Avoid Spam Trigger Words: Avoid using trigger words and phrases that are commonly associated with spam, such as “buy now,” “click here,” “act now,” or “free.” Instead, focus on using clear and relevant language that is tailored to your audience.

  5. Personalise your Emails: Personalise your emails with the recipient’s name and other relevant information. This can help you establish a connection with your audience and avoid being flagged as spam.

  6. Optimise your Email Design: Optimise your email design by using a clear and concise layout, avoiding excessive use of images, and optimising the size and format of your images. This can help you avoid being flagged as spam by ISPs.

  7. Monitor your Email Metrics: Monitor your email metrics, such as open rates, click-through rates, bounce rates, and spam complaints. This can help you identify potential issues with your email campaigns and make changes to improve their performance and avoid spam filters.

By following these tips, you can improve the chances of your emails reaching your subscribers’ inboxes and avoid being flagged as spam. Remember to always comply with email marketing best practices and guidelines to ensure that your email campaigns are effective and ethical.

Email Marketing for Affiliates - Conclusion

In conclusion, email marketing is a powerful way for affiliates to build relationships with their audience, increase their conversions, and boost their earnings. 

By following the best practices outlined in this post, you can create effective email campaigns that engage your subscribers and drive results. Remember to focus on building a permission-based email list, segmenting your subscribers, crafting compelling copy, testing and optimising your campaigns, and avoiding spam filters. 

And if you’re ready to take your email marketing to the next level, be sure to sign up for our email list to receive even more tips and insights on how to succeed as an affiliate marketer. 

Click here to join our list today and start seeing the benefits of email marketing for your affiliate business!

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10 months ago

Hi John, some great information here. I’m going to have to step my game up soon with email marketing. Had a few small sales in the past but never really quite nailed it with a working system.

But recently I paid for an annual plan with, waiting for them to migrate my content over from Getresponse but I agree with you. This is a big deal. I am wondering though what do you think of using domain-based email to avoid the spam filter do you think this helps?

Would love your thoughts, please comment.x

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