Looking for a way to make a little extra cash from home? You’re not alone. Survey sites like Valued Opinions promise quick payouts for sharing your thoughts — but is it really worth your time, or just another online trap?
In this review, I’ll break down everything you need to know about Valued Opinions — how it works, how much you can really earn, and whether it’s legit or just another site that overpromises and underdelivers.
I’ve done the digging so you don’t have to. Let’s find out if Valued Opinions is an easy side hustle… or a waste of time.
Valued Opinions Review Overview
Product Name: Valued Opinions
Owner: Dynata (Research Now)
Product Type: Online Survey Platform
Price: Free to Join
Best For: Those looking for casual income
Pros
- Legitimate Platform
- Free to Join
- Available Worldwide
- Variety of Surveys
- Gift Card Rewards
Cons
- Low Earning Potential
- No Cash Payouts
- Disqualification Frustration
- Inconsistent Availability
- Limited Support
Quick Summary
Valued Opinions is a legit online survey site that rewards users with gift cards for sharing their opinions on various topics. It’s operated by Dynata, a well-known global market research company, and has been around since 2004. The platform is free to join and available in over 20 countries, making it accessible to a broad audience looking for easy side income.
While Valued Opinions claims to offer up to $5 per survey, most users typically earn between $1–$2 per completed task. Surveys usually take 15–20 minutes, and payout comes in the form of gift cards from popular retailers like Amazon, KFC, and Zalora. The platform also offers occasional higher-paying opportunities like focus groups and diary studies, though these are less frequent.
Overall, Valued Opinions is best suited for those looking to earn small rewards in their spare time — not for those seeking a serious income. It’s a decent option for casual users, but the low earnings and lack of cash payouts may be a dealbreaker for others. If you’re after more substantial, long-term income online, there are better alternatives worth exploring.
Recommended? It's Legit, but the income potential is really low. It depends on what you're looking for...
Table of Contents
Is Valued Opinions a Scam?
Let’s address the elephant in the room — is Valued Opinions legit or just another scam trying to waste your time?
Valued Opinions is a legitimate platform that’s been around since 2004. It’s owned by Dynata, a global market research company formerly known as Research Now, which operates multiple survey sites worldwide. The fact that it’s been in the game for over a decade and has thousands of reviews on sites like Trustpilot adds credibility.
That said, while Valued Opinions isn’t a scam, it’s not a goldmine either. Yes, you can earn gift card rewards by completing surveys — but this is more of a side hustle for spare change than a serious income stream.
You won’t be making hundreds overnight, and survey availability depends on your demographic profile. So, if you’re hoping for fast cash, this probably isn’t your ticket.
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What is Valued Opinions?
Valued Opinions is an online survey site that pays users to share feedback on products, services, and brands. The idea is simple: companies want insights from real consumers, and Valued Opinions acts as the middleman — giving you small rewards in exchange for your time.
They claim you can earn up to $5 per survey, which sounds great. But as with most GPT (Get-Paid-To) sites, the actual payout per survey often varies depending on your location, profile, and how many you qualify for.
One major plus? Global access. Valued Opinions is available in over 20 countries and supports 15 languages, which gives it an edge over some U.S.-only competitors. And instead of paying in cash, they offer gift cards to retailers like Amazon, KFC, Zalora, and more — which can still be useful if you’re a frequent shopper.
So, yes — Valued Opinions is a legit platform. But the real question is: can it truly help you earn money worth your time? Let’s dig deeper.
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How Does Valued Opinions Help You Make Money?
Once you’re signed up, the main way to earn with Valued Opinions is by completing paid surveys. These surveys are usually tied to market research studies, and your feedback helps companies improve their products or marketing.
Here’s how it works:
- You’ll receive survey invitations via email or find them when you log into your dashboard.
- Each survey pays between $1 to $5, depending on its length and topic.
- Most surveys take around 15–20 minutes to complete.
- Your earnings accumulate in your account and can later be redeemed for gift cards (more on that later).
While $5 sounds great, the reality is that not all surveys pay the top rate, and you might not qualify for every one. Sometimes, you’ll get what’s called a “profiling survey” — these don’t pay but help Valued Opinions match you with better offers in the future.
That said, if you’re consistent and patient, this could add up to a few extra bucks a week — just don’t expect to quit your day job.
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How to Sign Up for Valued Opinions
Getting started with Valued Opinions is quick and free. Here’s a step-by-step overview:
- Visit the Valued Opinions website and create a free account using your email.
- Confirm your email address to activate your account.
- Fill out your member profile – this includes details like your age, gender, location, household info, and shopping habits.
Why complete your profile?
Because it increases your chances of qualifying for surveys. The more they know about you, the better they can match you with offers that fit your demographic. And while this step isn’t rewarded directly, it helps unlock more (and better) paid surveys in the long run.
You can skip the profile setup, but you’ll likely receive fewer invitations — or ones that don’t pay much.
💡 Pro Tip: Log in regularly to check for available surveys — don’t just rely on email notifications. Sometimes new ones pop up on your dashboard before they’re emailed out.
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What Kind of Paid Surveys Can You Expect?
The core of Valued Opinions’ platform is, unsurprisingly, paid surveys. Once you’re signed up and your profile is set up, you’ll start receiving survey invites. These usually arrive via email, but you can also find them by logging into your dashboard.
Each survey includes:
- An estimated time to complete
- A reward amount (typically between $1–$5)
- A topic or category (ranging from products and advertising to lifestyle habits)
The more you participate — and the more detailed your profile — the better your chances of receiving higher-paying, more relevant surveys.
Just a heads-up: some days you might not get any invites at all. Other days, you might see several show up at once. It really depends on your demographic match and current survey availability in your country.
📝 Tip: Surveys can fill up fast. Try to respond to invites quickly to avoid missing out.
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Other Ways to Make Money with Valued Opinions
While surveys are the main earning method, Valued Opinions occasionally offers extra opportunities to earn or win rewards. Here’s a breakdown:
🏆 Sweepstakes Entries
Just by being an active member, you’re automatically entered into periodic sweepstakes — with chances to win prizes. You won’t always see these promoted front and center, but they can be a nice surprise if you get lucky.
👥 Focus Groups
From time to time, Valued Opinions may invite you to join a focus group — a small panel discussion about a specific product, ad, or idea. These are usually hosted online and pay significantly more than surveys (sometimes $25–$100+ depending on length and topic).
If you enjoy sharing your opinions in real-time, these can be a great way to earn more for your time.
📔 Diary Studies
This is a more involved option where you’re asked to record your experiences or thoughts about a product or service over several days. Think of it like a feedback journal.
These studies aren’t common, but when available, they tend to offer higher rewards and are ideal for detail-oriented users.
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What Are the Valued Opinions Membership Levels?
To keep users engaged, Valued Opinions has a badge system — essentially gamifying your participation.
Here’s how it works:
There are five badge levels:
- Bronze – Entry level
- Silver
- Gold
- Platinum
- Diamond – Top tier
Each badge is awarded based on your activity level, such as the number of completed surveys, how complete your profile is, and how long you’ve been a member.
While the badges don’t come with direct cash rewards, they unlock more personalized survey invitations — which means more chances to earn. Hitting Diamond status can improve your experience on the platform, but let’s be real: it’s not a huge game-changer.
Still, for those who enjoy tracking progress and small milestones, it adds a bit of motivation.
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How Much Can You Really Make with Valued Opinions?
Now let’s get down to what really matters — the earning potential.
Valued Opinions advertises up to $5 per survey, and while that can happen, most surveys tend to pay between $1–$2.
On average, you can expect:
- 1–4 surveys per week, depending on your profile
- 15–20 minutes per survey
- Roughly $5–$20 per month (realistically)
Some surveys are unpaid, especially profiling ones, which are used to better match you for future tasks. It can be frustrating to spend time on something that doesn’t earn you anything immediately, so it’s worth keeping expectations in check.
This platform won’t replace a job — but it can be a low-effort way to earn gift cards if you’re consistent and don’t mind the occasional lull in activity.
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How Do You Get Paid with Valued Opinions?
Valued Opinions doesn’t pay in cash — instead, it offers electronic and physical gift cards once you hit a minimum payout threshold (typically $10–$20).
Here’s what you should know:
- Rewards vary by country
- Options include Amazon, Zalora, Debenhams, KFC, TakeALot, and even UNICEF donations
- e-Gift cards are delivered within 24 hours
- Physical gift cards may take up to 28 days
Important: Some rewards are country-specific, so make sure to check what’s available in your area before diving in.
So if you prefer cold hard cash, Valued Opinions might not be the best fit — but for those who regularly shop online, the gift card options can still be useful.
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Valued Opinions Reviews from Other Users
It’s always smart to check what others are saying before you sign up.
On Trustpilot, Valued Opinions currently holds a 3.2/5 rating from over 2,500 users. Not terrible — but not exactly glowing either.
👍 Most Common Positive Reviews:
- “I’ve been paid multiple times — it works.”
- “Surveys are interesting and easy to complete.”
- “Great variety of gift cards.”
👎 Most Common Complaints:
- “Too many surveys I don’t qualify for.”
- “Payout process can be slow.”
- “Customer service is unresponsive.”
These mixed reviews suggest that while some users have a decent experience, others get frustrated with disqualifications and limited earning potential.
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✅ Valued Opinions Review: Pros and Cons
Here’s a quick breakdown to help you decide if Valued Opinions is right for you:
Pros
✔️ Legitimate platform: Backed by Dynata, a global market research company
✔️ Free to join: No hidden fees or premium memberships
✔️ Available worldwide: Supports 20+ countries and 15 languages
✔️ Variety of surveys: Plus bonus opportunities like focus groups and sweepstakes
✔️ Gift card rewards: Fast delivery on e-gift cards
Cons
❌ Low earning potential: Most surveys pay $1–$2
❌ No cash payouts: Only gift cards are offered
❌ Disqualification frustration: You won’t qualify for every survey
❌ Inconsistent availability: Some users report long gaps between surveys
❌ Limited support: Mixed reviews about customer service
Do I Recommend Valued Opinions?
To be honest… it depends on what you’re looking for.
If you’re just hoping to earn a few gift cards here and there, and you don’t mind spending 15–20 minutes answering questions — then sure, give Valued Opinions a shot. It’s free, legit, and works as a casual side gig.
But if you’re expecting real income, this probably won’t cut it. The earnings are low, and the lack of cash payments is a dealbreaker for some (myself included). I’d rather earn dollars than gift card pennies.
Final Thoughts – Is Valued Opinions Worth It?
Valued Opinions isn’t a scam — but it’s not going to change your financial life either.
It’s a legit, low-effort way to earn gift cards, best suited for those who want something simple, don’t mind waiting for surveys, and don’t need cash payouts.
But if you’re serious about building real online income, there are much better options out there.
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Thanks for reading my Valued Opinions Review! If you have any questions, or any experiences to share then please write them in the comments below. ;).
