Is Enagic MLM A Scam? Unpacking the Truth [Honest Review]
Is Enagic MLM A Scam Unpacking the Truth Honest Review

Welcome to my Enagic Kangen Water Review

In a world increasingly attentive to the quality of our drinking water and its impact on our health, the Enagic Kangen Water system has emerged as a topic of considerable discussion and debate. This Enagic Kangen Water review aims to dive deep into the heart of what makes this system both intriguing and controversial, shedding light on its technology, health benefits claims, and the business model that supports it. 

With a history stretching back over four decades, Enagic has positioned itself as a leader in water ionization and purification technology, promising not just superior hydration but a healthier lifestyle. As we navigate through the complexities of its offerings and the investment it demands, we’ll explore whether Enagic’s Kangen Water lives up to its promises and if it’s a worthy addition to your home and lifestyle.

Enagic MLM Review Overview

Product Name: Enagic

Owner: Hironari Oshiro

Product Type: Direct selling Water Filtration/ Ionisation machines (MLM)

Price: Free Membership… but the prices of machines are high, at least $1,980

Best For: Experienced Direct Sellers



  • No Membership Fees
  • Company Has Accolades
  • BBB Rating of A+
  • Long History


  • Expensive Products
  • Questionable Health Claims
  • The MLM Model
  • Customer Retention

Quick Summary

In this detailed review of Enagic Kangen Water, we’ve explored the multifaceted aspects of what the brand and its products offer to consumers and potential distributors. At its core, Enagic promises a revolutionary water ionization system that not only enhances hydration but also purports to offer various health benefits, from better tasting water to potential wellness improvements thanks to its alkaline properties. With accolades and certifications that speak to its commitment to quality, along with a history that dates back to 1974, Enagic has established itself as a legitimate entity in the water purification market.

However, the review also uncovers some significant considerations for those thinking about investing in Enagic’s systems or its business model. The high cost of the products, when compared to similar items available in the market, poses a substantial barrier for many. Additionally, the health claims associated with alkaline water, while supported by some, lack conclusive evidence for others, leading to a mixed reception among consumers and health professionals alike. The business model, deeply rooted in direct selling with a structure that resembles multi-level marketing (MLM), may not be suitable for everyone, especially given the challenges and realities of MLM success rates.

Conclusively, while Enagic Kangen Water systems offer an appealing proposition to those seeking to improve their water quality and potentially tap into health benefits, the investment required—both financially and in terms of effort to sell the product—might not be justifiable for everyone. Prospective buyers and sellers are encouraged to weigh the costs and benefits carefully, consider the competitive alternatives available, and reflect on whether the commitment aligns with their personal and financial goals. Ultimately, while Enagic presents an opportunity for some, it may not be the ideal path for others looking to venture into the world of enhanced water or entrepreneurship.


Recommended? NO

Table of Contents

Diving Into the World of Enagic Kangen Water

Ever heard of Enagic? It’s a name that’s been buzzing around, especially if you’re into the whole “live healthier” lifestyle. Originating from Japan, Enagic is a company that’s made a big splash in the water game. Founded back in 1974 by Hironari Oshiro, this brand took a traditional product—water filters—and turned it into a cornerstone of wellness conversations worldwide.

The Big Leap to MLM

Fast forward to 2003, and Enagic decided to shake things up by adopting a Multi-Level Marketing (MLM) model as they set up shop in the US, rebranding as Enagic USA. Now, they’re the big fish in the pond of alkaline ionizers and water filtration machines.

So, What's the Deal with Kangen Water?

The folks at Enagic have a pretty bold mission: transform your life through the water you drink. They argue that the regular H2O we chug isn’t doing us any favours. According to them, our bodies are crying out for alkaline water to neutralize acidity, soak up nutrients like a sponge, boost metabolism, fend off diseases, and even put the brakes on ageing.

Enter Enagic’s pride and joy—the Kangen Water machines. These gadgets claim to do more than just filter your tap water. They can jazz it up into alkaline or acidic water through electrolysis, promising a kind of superwater that’s supposed to be the elixir of life for your cells.

The Science (or Magic?) Behind It

These machines aren’t just about purification; they’re designed to enrich your water with electrolytes and hydrogen, boasting to elevate your body’s pH levels to a more harmonious 8.5 to 9.5. And it doesn’t stop at machines. Enagic also offers a whole suite of products like replacement filters, water bottles for your Kangen water on the go, and even nutritional supplements among other things.

More Than Just Machines

Becoming a distributor means you’re not just selling; you’re part of the movement. Enagic equips its distributors with all sorts of tools from marketing materials to educational resources to help spread the word.

A Global Footprint

Though its roots are firmly planted in Japan, Enagic’s branches stretch far and wide, with offices in major US cities like Chicago and Honolulu, not to mention a presence in Canada, Europe, and beyond. This global network hints at a company that’s certainly doing something right—or at least, something big.

Exploring the Enagic Kangen Water Lineup

When we talk about “Return to Origin,” what comes to mind? For Enagic, it’s a philosophy encapsulated in their Kangen Water product line. With offerings that span from $1,980 to a cool $5,980, these machines are the flagship warriors in Enagic’s quest for healthier living. But, fair warning, they carry price tags that might make your wallet whimper.

Meet the Family

Among the stars of the show is the Kangen Leveluk K8, boasting a price tag of $4,980. It’s not just a water filter; it’s a statement.


But the K8 is just one member of a diverse family. From the budget-friendly SUNU at $1,280 to the premium Leveluk SUPER 501 at $5,980, there’s a whole spectrum of choices. The SD501 shines as the crowd favorite, accounting for 90% of Enagic’s global sales.

Beyond the Machines

It’s not just about the machines, though. Enagic has a whole ecosystem designed to keep your water game strong:

  • Replacement Filters: Priced between $100 to $110, these are essential for keeping your water pure and should be swapped out every 6-8 months.
  • Water Care Supplies: Think special water bottles, electrolysis enhancers, and all the bits and bobs to keep your machine humming.
  • Pre-Filtration Systems: With prices ranging from $30 to $70, these are the unsung heroes in your quest for the perfect water.

Branching Out

Enagic doesn’t stop at water. They’ve dived into dietary supplements with their Ukon line, offering everything from teas to soaps, with prices that can go as high as $1,980 for a product pack.

For the Entrepreneurs

And for those looking to spread the Kangen gospel, Enagic offers a treasure trove of marketing materials, DVDs, and even H. Oshiro’s Success Story Book. Plus, the E8PA cards not only offer discounts but also a chance to earn points, with prices ranging from $500 to a staggering $8,000.

So, What's the Verdict?

Do these gadgets and supplements hold up to their promises? And more importantly, are they worth the investment? We’ll dive deeper into the pros and cons shortly, but one thing’s for sure: Enagic is playing a big game in the wellness world.

Related Post: Affiliate Institute Review

How to Earn with Enagic: The Basics

When it comes to making money with Enagic Kangen Water, there are two primary ways to dip your toes into the earning pool:

  1. Direct Sales: The first method is straightforward—sell Kangen machines. For every sale you make, you earn a commission. It’s a direct path to earning based purely on your sales skills and effort.

  2. Recruitment and Team Building: The second method involves recruiting others to join Enagic under you. By building a team, or “downline,” you can earn bonuses, commissions, and incentives based on not just your sales, but also the sales of those you’ve recruited.

The Complexity Behind Simplicity

While it may seem straightforward, earning money through Enagic is not always as simple as it sounds. The recruitment aspect, in particular, can introduce complexity and is often the reason MLM companies get a bad rap, with some being labeled as pyramid schemes.

Is Enagic Just Another Pyramid Scheme?

This question is crucial and deserves a closer look. We need to examine Enagic’s business model not just for its potential to make money, but also for its fairness and sustainability. Stay tuned as we delve deeper into this aspect, shedding light on whether Enagic stands as a legitimate MLM or veers into pyramid scheme territory.

Related Post: Affiliate Marketing Vs MLM

Getting Started with Enagic MLM

Diving into the Enagic opportunity is refreshingly straightforward. Here’s what sets it apart:

  • Zero Entry Fees: Unlike many ventures, becoming an Enagic distributor is cost-free. There’s no initial fee looming over your head.

  • No Mandatory Purchases: You’re not obligated to buy any products to join. This means you can start your journey without upfront product investments.

The Real Deal About Starting Up

However, there’s a practical side to consider:

  • Experience Sells: Imagine trying to convince others of the benefits of a product you’ve never used. Your credibility skyrockets when you share personal success stories and firsthand benefits. This might mean investing in a machine to truly understand and advocate for its value.

  • The Investment Reality: While joining is free, owning a piece of the action (i.e., a product) might set you back at least $1,280. It’s an investment in your selling power.

Additional Perks Worth Noting

Enagic stands out with a few more distributor-friendly policies:

  • No Monthly Hassles: Forget about monthly sales quotas or obligatory purchases to remain active. Enagic doesn’t chain you down with these common MLM burdens.

  • Inventory Freedom: There’s no need to stockpile products at home, dodging the dreaded “dead stock” scenario.

  • Renewal Fees? What’s That?: Enagic says no to signup fees, monthly dues, and annual renewals—a rare find in the MLM world.

  • Flexibility is Key: Sales targets won’t haunt you. Enagic doesn’t impose strict timelines that could lead to account cancellation, unlike many other MLM schemes.

Starting with Enagic could be the beginning of a promising venture. It offers a blend of freedom, flexibility, and potential for personal growth without the common financial pressures of traditional MLM models.

Related Post: Product Launch Formula Review

Understanding the Enagic Compensation Plan

Earning with Enagic isn’t just about selling; it’s about building a rewarding career through various streams of income. Here’s a snapshot of what you can look forward to:

  • Direct Sales Commission: Get rewarded for every machine you sell directly.
  • Override Commission: Earn from sales made by your team, a nice bonus for growing your network.
  • Educational Allowance: Enagic supports your growth with allowances for training and education.
  • Monthly Incentive: Hit your targets, and enjoy extra rewards every month.
  • Quarterly Incentive: There are also bigger bonuses for consistent performance over the quarter.
  • Title Incentive: As you climb the ranks, you’re recognized with title-specific incentives.
  • Global Leadership Incentive: For those who make it to the top, global leadership positions come with their own set of perks.

For a deep dive into how each of these can play a part in your financial journey with Enagic, you might want to check out the detailed compensation plan. Alternatively, a quick video rundown can give you a brief overview, perfect for those on the go.

Making the Most Out of Enagic's Opportunity

The core of succeeding with Enagic, like with any MLM, lies in your ability to make direct sales. Not only does this increase your earnings, but it also propels you up the ranks, unlocking even more financial opportunities. The pinnacle of success within Enagic involves selling or being indirectly responsible for the sale of 100 machines. While this number might seem daunting, remember, it’s not solely on you to make all these sales. Your downline’s success contributes to your own, emphasizing the importance of teamwork and mutual support.

Climbing the Ladder to Success

As you navigate through the ranks by leveraging both your sales and those made by your team, you unlock the potential for significant earnings. This structure is designed to motivate you to not only achieve your personal best but also to assist others in their journey, creating a mutually beneficial environment.

Unraveling the Mystery

If you’re feeling overwhelmed or confused by how all of this works, don’t fret. The more you engage with the system and its community, the clearer it will become. And, as you delve deeper, you’ll uncover the truth about Enagic’s legitimacy and whether it aligns with your financial and professional goals.

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Is Enagic MLM a Scam?

Enagic stands out in the crowded marketplace of multi-level marketing (MLM) opportunities, not just for its high-quality water ionization systems, but also for its business model. The term “scam” is often tossed around loosely in the MLM world, but it’s crucial to differentiate between legitimate companies and deceptive operations. Enagic’s long-standing presence, product line with tangible benefits, and transparent compensation plan set it apart from entities that might rightly earn the scam label.

Evidence of Legitimacy

  • Product Value: Enagic’s Kangen Water systems offer a range of health and wellness benefits, supported by tangible technology and certifications. This focus on delivering real value to the customer is a hallmark of a legitimate business.
  • Business Model Transparency: The company provides clear information on how distributors can earn income, emphasizing direct sales and team building without the need for inventory stocking or mandatory monthly purchases.
  • Global Recognition: Enagic’s international presence and compliance with various regulatory standards further affirm its legitimacy.

Is Enagic MLM a Pyramid Scheme?

A pyramid scheme focuses primarily on recruiting new members rather than selling actual products or services. These schemes often collapse because they cannot sustain the recruitment-driven revenue model indefinitely. In contrast, a legitimate MLM, like Enagic, bases its earnings on actual product sales to consumers.

Why Enagic is Not a Pyramid Scheme

  • Product Sales Focus: Enagic’s compensation plan is structured around the sale of its water ionization machines. Distributors earn commissions from direct sales and can also benefit from the sales made by their recruited team, emphasizing the product’s market value.
  • No Recruitment Requirement: While building a team can enhance earning potential, Enagic does not make recruitment a prerequisite for earning commissions. Distributors can choose to focus solely on product sales.
  • Regulatory Compliance: Enagic operates openly and in compliance with legal standards governing direct sales and MLM practices in multiple countries, further distancing itself from the pyramid scheme model.


In addressing concerns about scams and pyramid schemes, it’s clear that Enagic occupies a space within the MLM industry that prioritizes product value and distributor support. While the MLM model may not be for everyone, Enagic’s approach to business demonstrates its commitment to legitimacy and distributor success.

Related Post: The Pros and Cons of MLMs

The Bright Side of Enagic: Unveiling the Pros

Embarking on the Enagic journey offers a spectrum of advantages that set it apart in the world of MLM. From financial freedom pathways to recognition for quality, here’s why Enagic might just be the opportunity you’ve been searching for:

#1 Zero Membership Fees: A Financial Relief

Dive into the Enagic world without the worry of monthly dues hanging over your head. Your initial investment? Simply the purchase of one of their revolutionary machines. Starting at $1,980, it’s a gateway to potential earnings without the hassle of recurring fees. Pro tip: Leverage YouTube to scout for a sponsor who resonates with your ethos—their videos are windows into their approach and values.

#2 A Trophy Cabinet of Accolades: The Quality Badge

Enagic isn’t just another name in the crowd. It boasts an impressive collection of recognitions and certifications, such as:

  • Esteemed awards for quality control and environmental management.
  • The Water Quality Association Gold Seal, a testament to their product excellence.
  • Membership in the Direct Selling Association (DSA), underscoring its reputable stance in direct sales.

These accolades aren’t just trophies on a shelf; they’re proof of Enagic’s commitment to quality and legitimacy.

#3 Excellence Recognized by BBB: A+ Rating

The Better Business Bureau (BBB) has awarded Enagic an A+ rating—a nod to its integrity and customer service excellence. With only 20 complaints over 16 years, it’s evident that Enagic prioritizes customer satisfaction and product quality.

#4 A Legacy of Success: Since 1974

Enagic’s journey began in 1974, marking it as a stalwart in the industry with decades of innovation and success. This longevity is a clear signal of a company built on solid foundations and enduring values.

Embarking on an Enagic venture isn’t just about selling products; it’s about joining a legacy of excellence and opportunity. With no recurring fees, a path paved with accolades, an A+ BBB rating, and a history that speaks volumes, Enagic stands as a beacon for those looking to dive into the MLM world with a partner that’s as committed to their success as they are to product quality.

Enagic: The Challenges to Consider

While Enagic presents numerous opportunities, there are aspects that warrant a closer look before you leap. Awareness is key to making an informed decision, so let’s explore some of the hurdles you might encounter:

#1 Investment vs. Value: The Price Tag Dilemma

The cost of Enagic’s water ionization machines, ranging from $1,980 to $5,980, stands out in the market. A cursory comparison with alternatives available on platforms like Amazon highlights a stark price disparity, with many quality ionization machines priced well below Enagic’s entry-level options. Additionally, turmeric supplements, another product line of Enagic, can be found at significantly lower prices elsewhere. This raises important questions about value and affordability for potential buyers.

#2 Health Claims: A Closer Examination

Enagic’s health claims, particularly those related to cancer and other serious conditions, lack robust scientific backing, according to sources like Healthline. Moreover, the potential side effects of consuming alkaline water—ranging from mineral deficiencies to physical discomforts—necessitate a critical evaluation of the purported health benefits.

#3 The MLM Model: A Reality Check

Data from PR Newswire suggests a sobering reality for MLM participants: approximately 73% end up either losing money or not making any profit. Even among the minority who do earn, over half make less than $5,000 annually. This statistic is crucial for anyone considering the MLM path, underscoring the importance of setting realistic expectations and understanding the challenges inherent in such business models.

#4 Customer Retention: The Repurchase Question

Given the high investment cost of Enagic’s machines and their accompanying warranties of 3-5 years, the likelihood of repeat purchases within a short timeframe is low. While ancillary products like filters and turmeric supplements offer additional sales opportunities, the primary revenue driver in Enagic’s business model is the sale of machines. This raises significant questions about sustainable customer retention and the feasibility of achieving sales targets, especially considering the high initial investment required from customers.

Entering the Enagic ecosystem comes with its set of challenges and considerations. From evaluating the product value against its cost, scrutinizing health claims, understanding the realities of MLM participation, to considering long-term customer engagement, it’s crucial to weigh these factors carefully. Doing so will ensure you’re making a decision that aligns with your goals, values, and financial expectations.

Reflecting on Enagic: A Balanced Perspective

In assessing Enagic and its offerings, it’s clear that the price point of their products significantly exceeds what’s commonly available on the market, especially when similar quality options are accessible at a fraction of the cost. This observation is not unique to Enagic but is often characteristic of companies operating within the direct selling or MLM framework.

The pivotal question becomes: How comfortable would you feel recommending these high-priced items to your loved ones, knowing they could obtain comparable products more economically elsewhere? This question isn’t just about business—it’s about relationships and the value we place on them.

Enagic undoubtedly stands out for its commitment to quality and the potential health benefits of alkaline water and turmeric. My own journey into understanding these benefits has led me to consider incorporating turmeric supplements into my routine and to re-evaluate the water quality my family and I consume daily. The intrigue and promise surrounding these products are undeniable.

However, the essence of this opportunity boils down to more than just the products—it’s about the selling strategy and whom you’re selling to. Yes, digital marketing avenues offer a pathway to reach beyond your immediate circle, but the core strategy often involves leveraging personal relationships.

Before deciding, it’s crucial to reflect on the impact this business model might have on your personal connections and whether this aligns with your values and how you envision helping others.

As we navigate the myriad ways to forge a path in the digital world, it’s essential to consider avenues that align with ethical practices, transparency, and genuine value. The digital landscape is vast, with countless opportunities to create a meaningful and ethical impact while achieving financial success. Perhaps, exploring alternatives that resonate with these principles could lead to a more fulfilling journey.

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