With the growing popularity of wellness and skincare products, it’s no surprise that more and more people are looking into opportunities to capitalize on this booming industry. Seacret Direct, a multi-level marketing (MLM) company, claims to offer just that—a chance to build your own business by selling premium products infused with minerals from the Dead Sea. But with so many MLMs out there, each promising financial freedom and flexibility, how do you know if Seacret Direct is the real deal?
In this comprehensive review, we’ll dive deep into Seacret Direct to uncover the truth behind the promises. Is it truly a lucrative opportunity, or just another MLM scheme that leaves most people disappointed? From the products they sell to the intricacies of their compensation plan, I’ll walk you through everything you need to know before deciding whether Seacret Direct is worth your time and investment.
So, if you’re curious about whether Seacret Direct is the right path for you, or if you’re better off exploring other opportunities, keep reading. By the end of this review, you’ll have a clear understanding of what Seacret Direct offers—and whether it’s a risk worth taking.
Disclaimer: This Seacret Direct review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn from that information are my own opinions.
Seacret Direct Review Overview
Product Name: Seacret Direct
Owner: Izhak Ben Shabat
Product Type: Personal Care & Lifestyle MLM Company
Price: $49 per year + $50 for product pack + $50/month
Best For: Experienced Network Marketers
Pros
- High-Quality Products
- Established Company
- Flexible Work Schedule
- Supportive Community
- Expanded Product Offering
Cons
- Low Success Rate
- High Startup & Maintenance Costs
- Emphasis on Recruitment
- Market Saturation & Competition
- Increased Complexity
Quick Summary
Seacret Direct offers a legitimate opportunity for those passionate about skincare and wellness, now enhanced with lifestyle and travel benefits through the introduction of Viago and Club Seacret. These additions allow distributors to market a broader range of products and services, potentially appealing to a wider audience. The company’s long-standing reputation and high-quality products are clear advantages, and the flexible work structure continues to attract those seeking alternative income streams.
However, despite these benefits, the core challenges of succeeding within Seacret Direct remain. The low success rate among distributors, high ongoing costs, and the added complexity of promoting both wellness products and lifestyle memberships can make it difficult to achieve substantial income. The emphasis on recruitment, which is essential for unlocking higher earnings, adds another layer of difficulty, particularly for those new to MLMs or uncomfortable with this approach.
Ultimately, while Seacret Direct provides multiple income avenues, including the new Viago memberships, it’s important to approach the opportunity with realistic expectations. For those who find the MLM model too complex or challenging, there may be simpler, more straightforward alternatives available. In the next section, I’ll introduce an option that could offer a more direct and potentially more sustainable path to achieving your financial goals.
Recommended? No, It Will Be Really Hard to Achieve Success Unless You Put In So Much Effort
Is Seacret Direct a Scam?
Table of Contents
When it comes to MLM companies like Seacret Direct, it’s natural to wonder if they’re legitimate or just another scam. So, let’s cut to the chase: Seacret Direct is not a scam.
However, it’s important to dig deeper and understand what that really means. While Seacret Direct offers real products and compensates its distributors as promised, there’s more to the story than what meets the eye. The real question is whether Seacret Direct is a genuine opportunity to make money or if it’s something else entirely.
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What is Seacret Direct?
Seacret Direct is a multi-level marketing (MLM) company that specializes in personal care and wellness products. Founded in 2001 by Ben Shabat and his brother, Seacret Direct focuses on helping people “look and feel their best from head to toe.” The company offers a variety of skincare and nutrition products, many of which are infused with minerals from the Dead Sea.
But how did Seacret Direct come to be? It all started with a humble mall kiosk, where the Shabat brothers began selling their Dead Sea-based skincare products. This simple beginning sparked a global phenomenon, and by 2005, Seacret Direct had expanded significantly, opening a branch in Phoenix, AZ, and spreading the Dead Sea skincare trend worldwide.
Fast forward to today, and Seacret Direct operates in over 20 countries, generating over $500 million in sales. While their products are trusted for their quality and commitment to using clean, high-quality ingredients, what the company prides itself on most is its community of Agents. These individuals are not just salespeople; they are part of a supportive network committed to service, integrity, and positivity.
In addition to their product line, Seacret Direct has recently introduced Viago and Club Seacret, which aim to broaden the company’s appeal by offering lifestyle and travel benefits alongside their existing products.
Viago and Club Seacret are membership services that provide exclusive access to discounted travel options, including wholesale rates on airfare, hotels, and car rentals. Members also enjoy benefits such as telemedicine services and curated travel experiences. This expansion allows Seacret Direct to market itself as not just a wellness company, but a holistic lifestyle brand that helps members “live their best life” through both health and travel.
This broadening of offerings could appeal to a wider audience, potentially making the business opportunity more attractive by providing additional revenue streams for distributors.
Seacret Direct also offers an opportunity for everyday people to work from home by selling their products and recruiting others. But before you get too excited, let’s take a closer look at whether Seacret Direct is just a clever marketing ploy or a legitimate path to financial success.
Most people might watch that video and start feeling pretty excited about the possibilities. But if you’re like me—someone who likes to dig a little deeper—you know that this is just a well-crafted marketing video designed to highlight the best parts of Seacret Direct.
So, you’re probably still wondering…
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Is Seacret Direct a Pyramid Scheme?
Let’s get straight to the point—Seacret Direct is not technically a pyramid scheme. It’s possible to make money with Seacret Direct by selling their products. However, this is where things can get a bit tricky. While the company offers legitimate products, the real money for most distributors tends to come from recruiting others into the business. This raises the question: Is Seacret Direct a pyramid scheme in disguise?
What is a Pyramid Scheme?
A pyramid scheme is a business model where members earn money primarily by recruiting others, rather than by selling a product or service. These schemes are illegal in most countries because they are unsustainable—the money eventually runs out as it relies on an endless chain of new recruits. The diagram below from Wikipedia illustrates why these schemes are problematic and why they often lead to financial losses for the majority of participants.
Is Seacret Direct a Pyramid Scheme in Disguise?
While Seacret Direct does sell genuine products, the structure of their business model shares some similarities with pyramid schemes. The only realistic way for distributors to make significant money is by recruiting others into their downline, making Seacret Direct operate very much like a pyramid scheme in disguise. This model can make it incredibly difficult for the average person to succeed, with the odds stacked heavily against them.
In fact, success is quite rare in Seacret Direct—and in most MLMs, for that matter. Studies show that between 73% and 99% of all MLM representatives lose money. Seacret’s own income disclosure reveals that 98.9% of their distributors earned less than $2,000 for the entire year. When you consider the costs to join and maintain the business, it’s clear that the majority of members are likely losing money rather than making it.
So, while Seacret Direct isn’t a pyramid scheme by the legal definition, it does share characteristics that make it risky for those looking to build a sustainable income. But who exactly is behind this company, and what are their motivations?
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Who Owns Seacret Direct?
Seacret Direct was founded by Ben Shabat and his brother, and it’s currently led by Izhak Ben Shabat, who has played a crucial role in shaping the company’s direction. Drawing inspiration from their roots near the Dead Sea, the Shabat family brought the benefits of Dead Sea minerals to the global market through their skincare and wellness products.
Under Izhak’s leadership, Seacret Direct has grown significantly, transitioning from its humble beginnings as a mall kiosk to becoming a major international brand. Izhak emphasizes the importance of maintaining high standards for product quality and ethical business practices. However, despite these positive aspects, it’s important to consider whether Seacret Direct’s business model aligns with your goals and values, especially given its similarities to pyramid schemes.
Next, let’s explore how Seacret Direct operates and whether it’s truly a viable path to financial success.
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How Does Seacret Direct Work?
Seacret Direct operates as a multi-level marketing (MLM) company, which means that its business model is built around two main activities: selling products and recruiting others to do the same.
However, the introduction of Viago and Club Seacret adds another dimension to how the business operates. Now, distributors can also promote these membership services, which offer travel discounts and lifestyle benefits, to their network. This could diversify their income sources, but it also adds more complexity to the business model, requiring distributors to understand and market not just products, but also membership services.
Instead of spending a lot on traditional advertising, Seacret Direct relies on its network of distributors—or “Agents”—to promote and sell their products directly to consumers. In return, these Agents earn commissions on the sales they make.
On the surface, this seems like a win-win situation. You sell products, recruit others to join your team, and everyone earns money, right? But as we’ve already touched on, the reality is that making substantial income through Seacret Direct is quite challenging.
The most successful Seacret Direct Agents often take on a role more akin to a sales manager than an independent business owner. They’re typically very outgoing, skilled at leveraging social media to “sell the dream” of entrepreneurship, and spend much of their time supporting and encouraging their downline to make sales and recruit more members.
Unfortunately, as we saw earlier, 99% of Seacret Direct distributors earn less than $2,000 a year, which doesn’t even cover basic living expenses. So, while it’s possible to make money with Seacret Direct, it requires a significant amount of effort, persistence, and—most crucially—a talent for recruitment.
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Turn Your Passion into Profits
What Products Does Seacret Direct Sell?
Seacret Direct offers a wide range of personal care and wellness products, with a strong focus on skincare, bath and body care, and nutrition. The products are marketed as premium items, particularly because they incorporate unique ingredients sourced from the Dead Sea—a feature that Seacret Direct emphasizes as a key differentiator in the crowded wellness market.
However, with the addition of Club Seacret and Viago, the company now also sells lifestyle memberships.
These memberships offer various benefits, such as discounted travel, telemedicine, and curated experiences, broadening the company’s product line beyond traditional wellness products.
Do Seacret Direct Products Work?
Seacret Direct’s flagship collection, Minerals from the Dead Sea, includes various skincare products designed to rejuvenate the skin, improve circulation, and promote cell renewal. Some of the popular products in this line include:
- Body Butter: Promoted to soften and smooth the skin.
- Salt and Oil Scrub: Aimed at exfoliating dead skin and enhancing circulation.
- Foot Cream: Formulated to nourish and rejuvenate tired feet.
- Hand Cream: Offers intense moisture for dry hands.
- Bath Salt: Uses Dead Sea salts to detoxify and soothe the body.
While these products are backed by claims of effectiveness, it’s important to remember that the skincare market is highly competitive, with many brands offering similar benefits. The only way to truly know if Seacret Direct’s products work is to either try them yourself or look at independent customer reviews.
Generally, the reviews on platforms like Amazon and other public sites show that while some customers are satisfied, others find the products overpriced for the benefits they deliver.
Here’s a 5-minute video for you to watch if you want to learn more about the Minerals from the Dead Sea…
The new travel and lifestyle memberships are a different type of product altogether, making it challenging to evaluate them on the same criteria as the skincare products. The success of these memberships may depend more on how much value users place on the travel and lifestyle perks offered.
Are Seacret Direct Products Safe?
When it comes to safety, Seacret Direct emphasizes the use of high-quality, clean ingredients in their products. The company is committed to maintaining rigorous product manufacturing standards to ensure that their offerings are safe for consumers.
Seacret’s Dead Sea minerals are naturally sourced and are generally considered safe for topical use. However, as with any skincare product, it’s essential to check the ingredient list, especially if you have sensitive skin or allergies. Some users may experience irritation depending on their skin type and the specific formulation of the product.
In summary, Seacret Direct products appear to be safe for most users, but like all skincare and wellness products, individual results can vary. It’s always wise to perform a patch test before fully committing to any new product.
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How To Make Money With Seacret Direct?
Like many MLMs, Seacret Direct offers two primary ways to make money:
- Selling Seacret Products for a Commission: As a Seacret Direct distributor, you can earn money by selling the company’s products. You’ll receive a commission on each sale, with the potential to increase your earnings by building a loyal customer base.
- Recruiting Others and Earning Bonuses: The second—and often more lucrative—way to earn money is by recruiting others to join Seacret Direct as distributors. When the people you recruit (your “downline”) make sales, you earn bonuses based on their sales volume. The more people you recruit and the more successful they are at selling products, the more you can potentially earn.
While these two methods sound straightforward, the reality is that success in Seacret Direct, like in most MLMs, heavily depends on your ability to recruit others. The more extensive and active your downline, the more likely you are to make significant income. However, as mentioned earlier, this is easier said than done—99% of Seacret Direct distributors earn less than $2,000 a year, which isn’t enough to sustain a full-time income.
Now, with Viago and Club Seacret, you have additional avenues to generate income by promoting these memberships. This could provide more opportunities for earning, especially if you can attract customers interested in both wellness products and discounted travel.
If your goal is to make a substantial income with Seacret Direct, you’ll need to treat it like a full-time sales job. This involves not only selling products but also continuously recruiting new members, training them, and helping them succeed in the business.
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How Much Does It Cost to Join Seacret Direct?
Joining Seacret Direct as a distributor comes with a few initial and ongoing costs that you should be aware of before getting started.
- Initial Enrollment Fee: The basic cost to join Seacret Direct is $49. This fee includes your membership and access to the company’s training and resources.
- Optional Agent 5-in-5 Kit: For an additional $50, you can purchase the “Agent 5-in-5 Kit,” which includes a durable hard case for your products and business materials. This kit is designed to help you get started with your Seacret Direct business.
- Annual Membership Fee: Every year, you’ll need to pay a $49 renewal fee to maintain your distributor status.
- If you choose to incorporate Viago or Club Seacret memberships into your business, these will come with their own costs ($99 to $149 annually), which you may need to consider when calculating your overall investment in the business.
However, these are just the upfront costs. Seacret Direct also has ongoing expenses that are critical to maintaining an active status and earning commissions:
- Monthly Sales Quota: To remain an active distributor and qualify for commissions, you must meet a monthly sales quota. This usually means placing a 35 BV (Business Volume) order each month, which translates to about $50 worth of products. Many distributors set up a recurring “replenishment order” every 28 days to meet this requirement.
When you add it all up, here’s what you’re looking at for the first year:
- Initial Costs: $49 (enrollment) + $50 (optional kit)
- Monthly Costs: $50 x 12 months (to meet sales quota)
Total Minimum Cost for First Year: $699
This doesn’t include any additional costs you might incur for marketing, postage, packaging, or further training. It’s crucial to consider these expenses when deciding whether Seacret Direct is the right opportunity for you. The investment required to get started and stay active is significant, especially if you’re not seeing a return on that investment quickly.
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Seacret Direct Compensation Plan Explained
The Seacret Direct compensation plan is designed to reward distributors for both their personal sales and the sales made by their recruits. Like many MLM compensation plans, it can seem complex at first, but I’ll break it down into the key components so you can understand how it works.
Here are the primary ways to earn money with Seacret Direct:
- Retail Commissions: This is the difference between the retail price of the products and the wholesale price you pay as a distributor. When you sell Seacret products to customers at retail price, you earn the markup as your profit.
- Preferred Customers: These are customers who set up a monthly order, also known as an auto-ship. You earn a commission each time they make a purchase, which provides a more consistent income stream.
- Recruitment Commissions: You earn a one-time bonus, typically around $20, for each new distributor you recruit who purchases the “5-in-5 Starter Pack.”
- Residual Commissions: These are bonuses based on the sales volume generated by your downline. Seacret Direct uses a “binary” commission structure, where you need to build two teams (or “legs”). You earn a percentage of the sales from your weaker leg, usually ranging from 10% to 15%.
- Team Commissions: This is where you earn a percentage of the sales made by your team members. As your team grows and generates more sales, your commission percentage can increase.
- Matching Bonus: If you reach the rank of Bronze Director or higher, you can earn a 20% matching bonus on the commissions earned by your personally sponsored team members who also achieve the rank of Bronze Director.
- Performance-Based Bonuses: These include lifestyle bonuses such as car bonuses, trips, and other incentives for meeting specific sales goals or recruiting targets.
While these multiple income streams sound appealing, it’s important to understand that the compensation plan’s complexity can be a hurdle for new distributors. Additionally, because of the binary structure, balancing your two legs can be challenging—if one leg becomes significantly weaker than the other, your earning potential from residual commissions could be limited.
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Can You Make Money With Seacret Direct?
The big question on everyone’s mind: Can you actually make money with Seacret Direct?
The answer is yes, but with some significant caveats. As we’ve already discussed, the majority of Seacret Direct distributors earn less than $2,000 a year. That’s not enough to sustain a full-time income, especially when you consider the costs associated with staying active in the business.
To be among the small percentage of distributors who do make significant money, you’ll need to excel at both selling products and recruiting new members. Here’s what the most successful Seacret Direct distributors typically do:
- They Focus on Recruitment: The top earners usually spend a significant amount of time and energy recruiting new members into their downline. This recruitment-focused strategy is essential for building a large team, which is necessary to maximize income through residual commissions and bonuses.
- They Act Like Sales Managers: Successful distributors often treat their role like a full-time job, managing their team members, providing training, and constantly motivating their downline to meet sales targets.
- They Leverage Social Media: Many top earners use social media to attract potential recruits by showcasing the “lifestyle” that Seacret Direct promises. This includes sharing success stories, product testimonials, and images that portray the benefits of being a part of the Seacret community.
While the core challenges of making money with Seacret Direct remain, the introduction of Viago and Club Seacret offers additional opportunities that might appeal to a broader audience. However, it’s essential to consider whether you have the skills and resources to effectively market both wellness products and lifestyle memberships.
If you’re looking to earn a modest side income, that might be achievable with consistent effort. However, if you’re hoping to replace a full-time income, be prepared for a significant amount of work, persistence, and a strong focus on recruitment.
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Is Seacret Direct Worth It?
Deciding whether Seacret Direct is worth your time, effort, and investment depends on several factors, including your personal goals, skills, and expectations. Let’s break down some key considerations to help you make an informed decision.
Your Sales and Recruitment Skills
Success in Seacret Direct heavily relies on your ability to sell products and recruit new members. If you have a background in sales or are naturally persuasive and outgoing, you may find it easier to navigate the challenges of building a customer base and expanding your team.
However, if sales and recruitment aren’t your strong suits, you might find it challenging to achieve significant earnings. The MLM model requires consistent effort in marketing and networking, which can be daunting for those unfamiliar with these practices.
Time and Financial Investment
Joining Seacret Direct isn’t just about the initial signup fee; it involves ongoing costs such as monthly product purchases to remain active, marketing expenses, and possibly attending events or training sessions. You’ll also need to invest a considerable amount of time into building and maintaining your business, often outside of regular working hours.
It’s important to assess whether you can commit the necessary time and financial resources without adversely affecting your current lifestyle and obligations. Remember, there’s no guaranteed return on investment, and it may take time before you start seeing profits, if at all.
Market Saturation and Competition
The skincare and wellness industry is highly competitive, with numerous brands offering similar products, sometimes at lower prices. Additionally, the MLM model means you’ll be competing not just with external brands but also with other Seacret Direct distributors, including those in your local area.
Consider whether you have a unique selling proposition or a specific market segment you can tap into to differentiate yourself from the competition. Understanding your target audience and how Seacret’s products meet their needs is crucial for success.
Ethical Considerations
MLM companies often face criticism for their business practices, particularly regarding income claims and the emphasis on recruitment over product sales. Reflect on whether the business model aligns with your personal ethics and values.
Are you comfortable recruiting friends and family into a business where the majority of participants may not earn substantial income? Ensuring transparency and setting realistic expectations are essential to maintaining integrity in your business dealings.
Alternative Opportunities
If your primary goal is to earn extra income or build a business, consider exploring other opportunities as well. For instance, affiliate marketing, freelancing, or starting your own online store may offer more straightforward paths to profitability without some of the complexities and controversies associated with MLMs.
These alternatives often come with lower startup costs and fewer obligations, allowing you more flexibility and control over your business activities.
Final Thoughts
While Seacret Direct offers a legitimate opportunity with quality products, it’s essential to approach it with realistic expectations. Success stories do exist, but they are the exception rather than the rule. Carefully weigh the pros and cons, assess your skills and resources, and consider whether this venture aligns with your personal and financial goals.
Before making a decision, it may be beneficial to speak with current or former Seacret Direct distributors, research independent reviews, and perhaps even try the products yourself to gain firsthand experience.
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Seacret Direct Review: Pros
When considering whether to join Seacret Direct, it’s important to weigh the benefits of the opportunity. Here are some of the key advantages that might make Seacret Direct an appealing option for you.
#1 High-Quality Products
One of Seacret Direct’s strongest selling points is the quality of its products. The company is known for its skincare and wellness products infused with Dead Sea minerals, which are often touted for their rejuvenating and healing properties. Many customers appreciate the effectiveness of these products, which can make them easier to sell if you believe in what you’re promoting.
#2 Established Company
Seacret Direct has been around since 2001, which is a significant achievement in the MLM industry, where many companies don’t last more than a few years. The longevity of Seacret Direct provides some reassurance that the company has a stable foundation and a proven track record, which can be a plus if you’re looking for a long-term business opportunity.
#3 Flexible Work Schedule
As with many MLM opportunities, Seacret Direct offers the flexibility to work on your own terms. This can be particularly appealing if you’re looking for a side hustle or a way to earn income without being tied to a traditional 9-to-5 job. You can choose your hours, work from home, and tailor your business efforts around other commitments.
#4 Supportive Community
Seacret Direct prides itself on fostering a supportive and positive community among its distributors. As a member of this community, you’ll have access to training, mentorship, and networking opportunities, which can help you develop your sales skills and build your business. This support network can be a valuable resource, especially if you’re new to MLM or sales.
#5 Expanded Product Offering
The inclusion of Viago and Club Seacret allows distributors to market not just skincare and wellness products but also travel and lifestyle benefits, potentially increasing their customer base.
Seacret Direct Review: Cons
While there are certainly benefits to joining Seacret Direct, it’s equally important to consider the potential downsides. Here are some of the key challenges and concerns that you should be aware of before making a decision.
#1 Low Success Rate
One of the biggest concerns with Seacret Direct—and MLMs in general—is the low success rate among distributors. As mentioned earlier, 99% of Seacret Direct distributors earn less than $2,000 a year. This means that, for the majority of participants, the income generated is unlikely to cover the costs associated with running the business, let alone provide a sustainable income.
#2 High Startup and Maintenance Costs
While the initial cost to join Seacret Direct might seem manageable, the ongoing expenses can add up quickly. Between the monthly product orders required to stay active, the annual membership fees, and additional costs like marketing and postage, the financial commitment is significant. These costs can make it difficult to turn a profit, especially in the early stages of building your business.
#3 Emphasis on Recruitment
Although Seacret Direct offers a legitimate way to make money through product sales, the real income potential often lies in recruiting others into the business. This can lead to an overemphasis on recruitment, which not only makes the business model resemble a pyramid scheme but also creates ethical concerns. Recruiting can also strain personal relationships, as friends and family members may not appreciate being approached for business opportunities.
#4 Market Saturation and Competition
The skincare and wellness market is highly competitive, with many established brands offering similar products at lower prices. Additionally, as an MLM, you’re not just competing with external companies—you’re also competing with other Seacret Direct distributors, including those in your own community. This market saturation can make it challenging to find and retain customers, which is crucial for your success.
#5 Increased Complexity
The addition of Viago and Club Seacret introduces more layers to the business model, which could make it more challenging for new distributors to navigate and succeed.
Seacret Direct Review: Conclusion
In conclusion, Seacret Direct presents a legitimate opportunity for individuals passionate about skincare, wellness, and now, lifestyle and travel benefits. The company’s high-quality products and established presence in the market remain strong selling points. With the recent introduction of Viago and Club Seacret, the business model has expanded, offering distributors additional avenues to generate income through travel discounts and lifestyle memberships, which could appeal to a broader audience.
However, it’s important to approach this opportunity with realistic expectations. The core challenges of low success rates, ongoing costs, and a heavy emphasis on recruitment persist. The added complexity of marketing both wellness products and lifestyle memberships may make it even more challenging for new distributors to navigate and find success. For those hoping to replace a full-time income or achieve financial independence, Seacret Direct could still be a risky venture, especially without significant sales and recruitment skills.
If you’re still uncertain or find that the MLM model, even with these added benefits, doesn’t align with your goals, you might be considering other options. In the next section, I’ll introduce you to an alternative that could offer a more straightforward and potentially more sustainable path to profitability, without the complexities inherent in the MLM structure.
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Thanks for reading my Seacret Direct Review! If you have any questions, or any experiences to share then please write them in the comments below. ;).
