In the world of beauty and skincare, Bellame has positioned itself as a luxury brand backed by science and a strong community. Founded in 2017, this Multi-Level Marketing (MLM) company offers a range of skincare and beauty products that promise visible results through advanced technologies like their patented Soluxomes.
However, as with many MLMs, the big question is whether Bellame offers a legitimate business opportunity or if the challenges of the MLM model outweigh the potential benefits. In this review, we’ll dive into the details to help you decide if Bellame is the right fit for you.
Disclaimer: This Bellame MLM review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn from that information are my own opinions.
Bellame MLM Review Overview
Product Name: Bellame
Owner: Melissa & Scott Thompson
Product Type: Beauty & Personal Care MLM Company
Price: $49- $299 for the starter kit & $100 personal sales/ Month
Best For: Experienced Network Marketers
Pros
- High-Quality Products, Backed by Science
- Strong Community & Support
- Flexibility
Cons
- High Product Prices
- Challenging MLM Structure
- Low Income Potential
- Market Saturation & Competition
Quick Summary
Recommended? Whilst It is Relatively New, The Income Potential Is Still Low
Table of Contents
Is Bellame a Scam?
No, Bellame is not a scam. It is a legitimate Multi-Level Marketing (MLM) company that provides real products and an opportunity for individuals to earn income through sales and recruitment. However, like many MLMs, it is important to approach with caution and realistic expectations.
Bellame’s business model relies on individual consultants, or “partners,” who sell the company’s beauty and personal care products directly to consumers. These partners earn commissions on their sales and have the opportunity to recruit others into the business, earning additional bonuses based on the sales of their recruits.
While Bellame is not a scam, potential partners should be aware of the challenges inherent in MLMs. Success in Bellame, as in most MLMs, often depends heavily on recruiting others and building a large downline. This can be difficult, and not everyone will achieve significant earnings. It’s crucial to thoroughly research and understand the compensation plan and consider whether the products and business model align with your personal goals before joining.
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What is Bellame?
Bellame is a luxury beauty and personal care company that operates on a Multi-Level Marketing (MLM) model. The company was founded in 2017 by Melissa and Scott Thompson, who brought together their expertise in the beauty industry and digital marketing to create a brand that emphasizes both product quality and the power of social selling.
Bellame’s product line includes skincare, makeup, and beauty accessories. The company is particularly known for its Acqua Lumiere Collection, which features products designed to hydrate and rejuvenate the skin using advanced, science-backed formulations. One of the key technologies Bellame promotes is their patented Soluxomes delivery system, which is intended to enhance the effectiveness of their skincare products by ensuring deeper and more targeted absorption.
In addition to selling products, Bellame offers an opportunity for individuals to become independent consultants, known as partners or influencers. These partners can earn commissions by selling Bellame products directly to customers and by recruiting others to join the company. The business model allows partners to work from home and leverage their personal networks and social media platforms to build a business.
While Bellame markets itself as a win-win opportunity, with consultants able to earn income while the company saves on traditional advertising costs, it is important to recognize the competitive nature of the beauty industry. The success of Bellame partners is closely tied to their ability to sell high-priced luxury products in a crowded market, where consumers have many options at various price points.
Here’s a 3-minute video that goes into the Company a little more…
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Who Owns Bellame?
Bellame was founded in 2017 by Melissa and Scott Thompson, a husband-and-wife team who combined their expertise in beauty and digital marketing to create a new player in the luxury beauty industry.
Melissa Thompson brings extensive experience from the beauty sector, having spent years working in various roles within the industry. She also has a strong background in social selling, a modern approach to direct sales that leverages social media platforms like Facebook and Instagram to build communities and promote products. Before founding Bellame, Melissa was actively involved in beauty blogging and community building, where she connected with like-minded individuals who shared a passion for beauty and personal care.
Her vision for Bellame was to create a brand that not only offered high-quality, science-backed beauty products but also provided a legitimate opportunity for individuals—especially women—to build their own businesses from home. This vision was inspired by the growing trend of social selling and the desire to offer flexible income opportunities.
Scott Thompson, on the other hand, contributes his expertise in digital marketing. His background includes working in online marketing and business development, which has been crucial in establishing Bellame’s online presence and expanding its reach through digital channels. Scott’s skills in this area have helped the company create an effective online boutique and marketing system that supports Bellame partners in selling and promoting products.
Together, Melissa and Scott Thompson have built Bellame into a brand that emphasizes luxury, community, and empowerment. While the company is still relatively young, their combined experience and the absence of any notable controversies suggest that they are serious about creating a sustainable and ethical business. However, as this is their first venture into the MLM space, the long-term success of Bellame will depend on how well they navigate the challenges that often come with running a direct sales company.
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Is Bellame a Pyramid Scheme?
No, Bellame is not a pyramid scheme. It’s important to distinguish between a pyramid scheme and a legitimate MLM (Multi-Level Marketing) company like Bellame. Pyramid schemes are illegal and unsustainable business models where participants make money solely by recruiting others into the scheme, with no real product or service being offered. In contrast, Bellame sells tangible products, and it is possible to earn money through direct sales without recruiting others.
What is a Pyramid Scheme?
A pyramid scheme is a fraudulent business model that recruits members by promising them payment or services primarily for enrolling others into the scheme, rather than supplying any real investment or sale of products. In these schemes, the only way participants can earn money is by bringing in new recruits who pay an entry fee, which then gets distributed to those above them in the hierarchy.
The problem with pyramid schemes is that they are inherently unsustainable. As the structure grows, it requires an exponential increase in new recruits to keep the payments flowing. Eventually, the pool of potential recruits dries up, and the scheme collapses, leaving the majority of participants at the bottom with significant losses.
Is Bellame a Pyramid Scheme in Disguise?
While Bellame is a legitimate MLM company and not a pyramid scheme, there are some aspects of its business model that might raise concerns for those unfamiliar with how MLMs operate. For instance, like many MLMs, Bellame encourages its partners to recruit others into the business, offering bonuses based on the sales generated by these recruits. This has led some to question whether Bellame is a pyramid scheme in disguise.
However, the key difference lies in the fact that Bellame does offer real products, and partners can earn commissions through direct sales alone, without recruiting anyone. That said, the reality of most MLMs, including Bellame, is that significant income often requires building a large downline of recruits. This can blur the lines for some, making it appear as though recruitment is the primary focus, which is a characteristic of a pyramid scheme.
For those considering joining Bellame, it’s essential to thoroughly understand the compensation plan and be aware of the challenges involved. While it’s possible to make money selling Bellame products, the success rate in MLMs is generally low, and the model tends to favor those who are able to effectively recruit and manage a team.
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How Does Bellame Work?
Bellame operates through a Multi-Level Marketing (MLM) model, which means that the company relies on independent consultants, known as partners or influencers, to sell its products directly to consumers. This model allows Bellame to expand its reach without investing heavily in traditional advertising, instead leveraging the power of social selling and personal networks.
Here’s how Bellame’s MLM model works:
- Becoming a Partner: To start with Bellame, individuals must purchase a starter kit, which provides them with the tools and products they need to begin selling. There are different starter kit options available, with varying levels of products and resources included.
- Selling Products: Partners earn commissions by selling Bellame’s skincare and makeup products. The company emphasizes the quality and luxury of its offerings, which are marketed as being backed by science and featuring advanced formulations. Partners can sell these products through their personalized Bellame boutique websites, at home parties, or via social media platforms.
- Recruiting Others: In addition to earning commissions on product sales, partners can also recruit others to join Bellame. When they successfully recruit new partners, they earn bonuses based on the sales and activities of their recruits, known as their “downline.” This aspect of the business model is crucial for those looking to build a significant income with Bellame, as it allows for the possibility of earning passive income as their downline grows.
- Advancing in Ranks: Bellame has a structured ranking system that rewards partners who achieve certain sales and recruitment milestones. As partners advance through the ranks, they become eligible for higher commissions and additional bonuses. This system is designed to incentivize both product sales and recruitment, with the potential for higher earnings as partners move up the ranks.
- Science-Backed Products: Bellame also differentiates itself by incorporating science-backed technology into its products. For example, the company’s patented Soluxomes delivery system is marketed as enhancing the efficacy of their skincare products by ensuring deeper absorption of active ingredients.
While Bellame’s business model offers potential for earnings, success largely depends on a partner’s ability to sell products and recruit others. The MLM structure can be challenging, particularly in the competitive beauty market, where consumers have many options. It’s important for potential partners to fully understand the business model, the compensation plan, and the amount of effort required to achieve success.
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What Products Does Bellame Sell?
Bellame offers a range of luxury beauty and personal care products, with a primary focus on skincare and makeup. The company positions itself as a high-end brand, using advanced formulations and premium ingredients to create products that are designed to deliver visible results.
Here’s an overview of the key product categories offered by Bellame:
Skincare
Bellame’s skincare line is the cornerstone of the brand, featuring products that are designed to hydrate, rejuvenate, and protect the skin. The most popular items in this category include:
- Dream Luxe Sleeping Mask ($78/50ml): A nighttime treatment that promises to deliver intense hydration and rejuvenation while you sleep.
- Acqua Lumiere Collection: This collection is centered around hydrating and revitalizing the skin. It includes:
- Hydrating Cleanser ($54 retail, $43.20 Beauty Passport): A gentle cleanser that aims to remove impurities while maintaining the skin’s natural moisture balance.
- Hydrating Eye Cream ($68 retail, $61.20 Beauty Passport): A targeted treatment designed to reduce puffiness and dark circles around the eyes.
- Moisturizer ($78 retail, $70.20 Beauty Passport): A rich cream that hydrates and nourishes the skin.
- Hydrating Serum ($88 retail, $79.20 Beauty Passport): A potent serum that provides deep hydration and supports the skin’s natural barrier.
The skincare products are formulated with the company’s patented Soluxomes technology, which is intended to enhance the delivery and effectiveness of active ingredients, making them a standout in Bellame’s product lineup.
Makeup
Bellame’s makeup collection offers a range of products designed to complement their skincare line, focusing on both beauty and skin health. The main makeup products include:
- Luxe Color Palettes ($68): These palettes include a selection of eyeshadows, bronzer, highlighter, and blush, providing everything needed for a full-face look.
- Moisturizing Lip Gloss ($27/5.5ml): A hydrating gloss that adds shine and color while keeping lips moisturized.
- Moisturizing Lipstick ($28): Available in six shades, this lipstick combines color with moisturizing benefits to keep lips soft and supple.
In addition to skincare and makeup, Bellame also offers a variety of beauty accessories, such as makeup brushes, sponges, and kits, which are designed to enhance the application and effectiveness of their products.
Product Quality and Differentiation
Bellame prides itself on the quality of its products, using ingredients that are often found in high-end, luxury skincare brands. The use of Soluxomes technology is a key differentiator, as it is promoted as enhancing the delivery of active ingredients deeper into the skin, leading to better and faster results.
However, it’s important to note that Bellame’s products are positioned at a premium price point, which may be a consideration for potential customers and partners. While the products are marketed as luxurious and effective, the competitive nature of the beauty industry means that there are many alternatives available, often at lower prices.
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How To Make Money With Bellame
There are two primary ways to make money with Bellame:
- Product Sales:
- As a Bellame partner, your main source of income comes from selling Bellame products. You earn commissions ranging from 25% to 40% on each sale you make. The exact percentage depends on your sales volume and rank within the company. This commission is a straightforward way to earn money by directly promoting and selling Bellame’s luxury beauty and skincare products to customers.
- Recruitment and Building a Downline:
- Another significant way to earn with Bellame is by recruiting others to join the company as partners. When you recruit new members, you not only earn bonuses on their sales but also have the opportunity to build a “downline” of partners beneath you. As your recruits make sales, you earn additional commissions based on their sales performance. This aspect of the business model allows you to earn passive income as your team grows, which can be lucrative if you are successful in recruiting and mentoring new partners.
Bellame’s compensation plan is structured to reward those who are able to both sell products and build a team. However, like many MLMs, the most substantial earnings often come from building a large and active downline, which can be challenging. Success in Bellame requires not only sales skills but also the ability to recruit and manage a team.
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How Much Does It Cost to Join Bellame?
To become a Bellame partner, you need to purchase an Influencer Kit, which costs $99 as a one-time fee. This kit includes:
- A personalized Bellame Boutique website.
- A Bellame Binder with training materials.
- A Bellame Box with products.
- 10 sets of product samples.
- 10 brand brochures.
- 10 opportunity trifolds.
Additionally, Bellame offers optional value packs ranging from $35 to $300 and various sales tools priced between $8 and $16 to help you kickstart and grow your business. These additional purchases are entirely optional and not required to participate in the compensation plan.
This cost structure provides a relatively affordable entry into the MLM space compared to some other companies, but it’s essential to consider the ongoing costs and effort required to maintain active status and generate sales(Bellame Beauty Inc., Center For Life, MLM Scam Insider).
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Bellame Compensation Plan Explained
Bellame’s compensation plan is designed to reward partners for both their personal sales and their ability to build and manage a sales team. The plan offers several ways to earn income, making it a potentially lucrative opportunity for those who are skilled at sales and recruitment.
Here’s an overview of the key components of the Bellame compensation plan:
- Retail Sales Commissions:
- Partners can earn between 25% to 40% commission on personal sales, depending on their sales volume and rank within the company. This commission is earned on all sales made directly to customers through the partner’s Bellame boutique website or other selling channels.
- Beauty Passport Commissions:
- This is an additional commission earned on repeat orders from customers who enroll in Bellame’s Beauty Passport program, which offers discounts and benefits for regular purchases.
- Sales Mentor Bonus:
- Partners who recruit and train new members can earn a Sales Mentor Bonus. This bonus is a percentage of the sales made by the partners you recruit, offering an incentive to help your recruits succeed.
- Elite Sales Bonus:
- High-performing partners who achieve significant sales milestones can earn an Elite Sales Bonus, which is an additional reward for top sellers.
- Business Building Bonus:
- This bonus is awarded to partners who actively recruit and build a team. It’s based on the overall performance of your team, including the sales made by your downline.
- Generation Bonuses:
- Bellame offers three levels of generation bonuses, which are based on the sales made by different generations within your downline. The first generation includes your direct recruits, the second generation includes the recruits of your recruits, and so on. These bonuses can significantly increase your earnings as your team grows.
- Infinity Bonus:
- The Infinity Bonus is a high-level bonus for partners who reach the top ranks in the company. It’s a percentage of the total sales volume generated by your entire downline, offering substantial income potential for those who achieve this level.
- Affiliate Ranks:
- Bellame has eight affiliate ranks, starting from Partner and progressing to Platinum Executive Director. Each rank has specific requirements, such as maintaining a certain level of Personal Volume (PV) and Group Volume (GV), and recruiting a minimum number of active partners. As you advance in rank, you become eligible for higher commissions and bonuses.
The compensation plan is structured to encourage both product sales and recruitment, with significant rewards available for those who can build a large, productive team.
However, as with most MLMs, reaching the higher ranks and earning substantial income often requires considerable effort in both selling products and recruiting new partners(Bellame Beauty Inc., Center For Life).
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Can You Make Money With Bellame?
Yes, it is possible to make money with Bellame, but success depends on several factors, including your sales skills, ability to recruit and mentor a team, and the amount of time and effort you are willing to invest.
Here’s a breakdown of how you can earn with Bellame:
- Direct Sales:
- Many partners earn a steady income by focusing on direct sales of Bellame’s skincare and beauty products. With commissions ranging from 25% to 40%, those who have a strong customer base or are effective at marketing can generate a decent income from retail sales alone.
- Team Building and Recruitment:
- Building a team of active partners is another significant income stream. The more people you recruit and the more successful they are, the more you earn from their sales. This is where the potential for passive income comes into play, as you receive commissions from your downline’s sales efforts.
- Bonuses and Incentives:
- Bellame offers various bonuses, such as the Sales Mentor Bonus, Elite Sales Bonus, and Generation Bonuses, which can boost your income if you hit certain milestones. These bonuses are designed to reward both individual success in sales and team-building efforts.
However, it’s important to keep in mind that success in Bellame, like in most MLMs, is not guaranteed. The majority of partners typically earn modest incomes, and only a small percentage reach the higher ranks where significant earnings are possible. Moreover, maintaining active status and achieving substantial income often requires continuous effort in recruiting and sales.
According to industry statistics, many MLM participants struggle to make a substantial profit, and only a small fraction achieve high earnings. Therefore, it’s crucial to approach the opportunity with realistic expectations and be prepared to invest time and effort into building your Bellame business (MLM Scam Insider).
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Bellame Online Reviews
When evaluating Bellame as a potential business opportunity or product line, it’s important to consider the feedback and reviews from both customers and partners. Online reviews provide valuable insights into the overall satisfaction levels and common experiences of those who have interacted with the brand. Here’s a breakdown of the general sentiment found in Bellame’s online reviews:
Bellame Positive Reviews
- Product Quality:
- Many customers praise Bellame’s products, particularly highlighting the effectiveness of their skincare line. The use of advanced technologies like Soluxomes and high-quality ingredients, such as hyaluronic acid and marine collagen, are often mentioned as key factors that set Bellame’s products apart from competitors. Customers appreciate the luxurious feel and visible results, especially in the Acqua Lumiere collection, which is noted for its hydrating and rejuvenating properties.
- Customer Service:
- Bellame’s customer service receives positive feedback for being responsive and helpful. Many customers report good experiences when contacting the company for support, whether for product inquiries or issues related to their orders.
- Empowerment and Community:
- Partners who have joined Bellame often speak positively about the sense of community and empowerment they experience. The company’s mission to support and uplift women resonates with many partners, who appreciate the support and training provided by the company. This sense of belonging and the opportunity for personal growth are frequently cited as key benefits of being involved with Bellame.
Bellame Negative Reviews
- Price Point:
- One of the most common criticisms of Bellame’s products is their price. Some customers feel that the products are overpriced, especially when compared to similar offerings from other brands. This sentiment is particularly strong when customers do not perceive a significant difference in the results compared to lower-priced alternatives.
- Limited Success in MLM Structure:
- While some partners report success with Bellame’s MLM model, others express frustration with the difficulty of achieving significant income. As with many MLM companies, there is a substantial emphasis on recruitment, and those who struggle to build a downline often find it hard to make a profit. Reviews frequently mention the challenges of maintaining active status and meeting the monthly sales requirements. (Check out the FTC study here)
- Market Saturation and Competition:
- Some partners and customers note the highly competitive nature of the beauty industry, making it difficult to consistently sell Bellame products. Given the wide availability of similar products at different price points, some partners feel that it’s challenging to differentiate Bellame’s offerings enough to maintain a steady customer base.
Overall, Bellame garners a mix of positive and negative reviews. While the product quality and company culture are praised, the high price point and challenges associated with the MLM model are common points of contention. Potential partners and customers should weigh these factors carefully before deciding to engage with Bellame, keeping in mind the realities of the MLM business model and the competitive landscape of the beauty industry.
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Bellame Review: Pros
Bellame offers several advantages that appeal to both customers and partners, particularly those who are passionate about high-quality skincare and beauty products. Below are some of the key pros that make Bellame an attractive option for individuals considering joining the company or purchasing its products.
- High-Quality, Science-Backed Products:
- Bellame’s skincare and beauty products are formulated using advanced technologies like the patented Soluxomes delivery system, which enhances the effectiveness of active ingredients. Customers often report noticeable improvements in their skin, citing the luxurious feel and the visible results of Bellame’s products as a major benefit.
- Strong Community and Support:
- Many partners appreciate the sense of community and support that Bellame fosters. The company provides extensive training and resources, which helps new partners get started and feel empowered in their business. The positive, uplifting culture is a significant draw for those looking to build a business with a supportive team behind them.
- Flexibility and Work-from-Home Opportunity:
- Bellame offers the flexibility to work from home and set your own hours, which is a major advantage for those looking for an opportunity that can fit around other commitments. This flexibility, combined with the potential for income through both product sales and recruitment, makes Bellame an appealing option for individuals seeking a side hustle or full-time business.
Bellame Review: Cons
While Bellame has its strengths, there are also some drawbacks to consider, particularly related to its MLM structure and the competitiveness of the beauty industry. Below are some of the cons associated with Bellame, including the updated information about their income disclosure.
- High Product Prices:
- One of the most common criticisms of Bellame is the high price point of its products. While many customers acknowledge the quality, the cost is often seen as prohibitive, especially when compared to similar products available at lower prices. This can make it challenging for partners to sell the products, particularly in a highly competitive market.
- Challenging MLM Structure:
- Success within Bellame’s MLM model requires not only consistent sales but also effective recruitment of new partners. Many partners find it difficult to advance in the ranks and earn significant income without building a large downline. This aspect can be discouraging for those who are not comfortable with or successful in recruitment.
- Updated Income Disclosure:
- Previously, one of the cons was the lack of an income disclosure statement from Bellame, which made it difficult for potential partners to gauge realistic earnings. However, Bellame has since released an income disclosure statement, which provides transparency regarding the average earnings of its partners. This document is essential for anyone considering joining Bellame, as it offers a clearer picture of the potential financial outcomes. You can view the updated income disclosure statement here.
- Market Saturation and Competition:
- The beauty industry is highly saturated, with many established brands offering similar products at various price points. This makes it challenging for Bellame partners to stand out and consistently generate sales. The crowded market can limit growth opportunities, particularly for those new to direct selling or the beauty industry.
Bellame Review: Conclusion
Bellame presents a viable opportunity for those interested in the beauty industry, particularly if you have a passion for high-quality, luxury skincare products. The company’s science-backed formulations and supportive community are strong selling points. However, as with many MLMs, success often hinges on your ability to recruit and sell consistently, which can be challenging in a saturated market. The income disclosure provides transparency, but it also underscores the difficulties of achieving significant earnings.
For those who are hesitant about the MLM model or looking for a more reliable income stream, it may be worth exploring alternative business opportunities. In the next section, I’ll introduce a better alternative that might align more closely with your goals and offer a more stable path to financial success.
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Thanks for reading my Bellame Review! If you have any questions, or any experiences to share then please write them in the comments below. ;).
