The world of Multi-Level Marketing (MLM) is filled with promises of financial freedom, flexible schedules, and the dream of “being your own boss.” Juuva, a health and wellness MLM founded in 2013, presents itself as an opportunity for everyday people to earn income by selling products and recruiting others into their network.
But is Juuva a legitimate path to success, or just another MLM that overpromises and underdelivers? Critics argue that Juuva operates more like a pyramid scheme in disguise, focusing heavily on recruitment rather than product sales. Meanwhile, supporters claim the company offers unique products and a chance to build a thriving business.
In this review, I’ll dig into the details of Juuva’s business model, products, and earning potential. Whether you’re considering joining Juuva or just curious about how it works, this review will uncover the facts and help you decide if Juuva is worth your time and investment.
Let’s get started by addressing the most pressing question: Is Juuva a scam? But first, here’s our Review summary:
Disclaimer: This Juuva MLM review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn from that information are my own opinions.
Juuva MLM Review Overview
Product Name: Juuva
Owner: Grant Pace and Frankie Kiow in 2013
Product Type: Health and Wellness MLM company
Price:$49 + Starter pack or $179-$739, 70-210 MPV = $70+ a month sales quota
Best For: Established Network Marketers
Pros
- Proven Management
- Positive Product Reviews
Cons
- Expensive Products
- Hidden Monthly Expenses
- Operates like a Pyramid Scheme in Disguise
- Lack of Transparency
Quick Summary
Juuva is a health and wellness MLM company that claims to offer financial freedom through selling its products and recruiting others to join the business. While it provides legitimate products and a structured compensation plan, its heavy reliance on recruitment raises questions about its long-term sustainability and fairness to participants. Many distributors find it challenging to turn a profit, as the high product prices and monthly sales quotas often lead to more expenses than income.
The company does have some positives, such as experienced leadership and positive customer reviews about its products. However, the lack of transparency—especially the absence of an income disclosure statement—and the focus on recruitment make it hard to ignore the resemblance to a pyramid scheme in disguise. Most distributors struggle to meet the sales requirements without purchasing products themselves, which only adds to the financial burden.
For those considering Juuva as a business opportunity, it’s crucial to weigh the risks carefully. While a small number of individuals may succeed through aggressive recruitment and consistent sales, the vast majority will find it difficult to make money. If you’re looking for a more sustainable and ethical way to earn an income, there are likely better options available.
Recommended? No, The Hidden Costs & Aggressive Recruitment Expectations Are Too Much
Table of Contents
Is Juuva a Scam?
Juuva is not technically a scam. It sells legitimate products and pays its distributors as promised. However, there’s significant controversy surrounding how MLMs like Juuva operate.
Critics often label Juuva a scam because of its heavy reliance on recruitment to generate income. While you can make money by selling products, the structure encourages distributors to recruit others to maximize their earnings. This blurs the line between a legal MLM and a pyramid scheme.
In this review, I’ll uncover whether Juuva’s business model aligns more with a legitimate MLM opportunity or a pyramid scheme in disguise.
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What is Juuva?
Juuva is a health and wellness Multi-Level Marketing (MLM) company founded in 2013. It offers everyday people an opportunity to earn money by selling products and recruiting new distributors into their network.
The company markets itself as a pathway to financial freedom, with a promotional 90-second video highlighting how distributors can succeed. While the video might appear exciting, it’s a sales tool designed to entice potential recruits.
One major concern is that Juuva appears more focused on keeping its distributors satisfied than its customers. The emphasis on recruitment suggests the company prioritizes expanding its sales network over product sales.
But what does this mean for you? To find out, let’s take a closer look at whether Juuva operates like a pyramid scheme.
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Who Owns Juuva?
Juuva was founded in 2013 by Grant Pace and David Moses, both of whom bring extensive experience in the MLM industry. Grant Pace, in particular, has a background in building and managing network marketing companies, while David Moses is a veteran distributor known for his success in MLM organizations.
This leadership team positions Juuva as a company that understands the intricacies of the MLM model. However, some critics argue that their focus on recruitment over product sales stems from this MLM-first mindset.
The combination of experienced founders and an MLM-centric strategy has helped Juuva establish a presence in the competitive health and wellness niche. But does their leadership translate to real opportunities for distributors? Let’s delve deeper.
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Is Juuva A Pyramid Scheme?
Juuva is not technically a pyramid scheme. Pyramid schemes are illegal because they pay participants solely for recruiting others, without any legitimate product or service being exchanged.
Juuva avoids this classification by selling a range of health and wellness products, allowing distributors to earn commissions through direct sales. However, many aspects of its business model resemble a “pyramid scheme in disguise.”
What is a Pyramid Scheme?
A pyramid scheme is an unsustainable business model that rewards participants for recruiting others rather than for selling products or services. As new recruits join, their entry fees are used to pay earlier members.
The video below illustrates why pyramid schemes are unsustainable:
Is Juuva a Pyramid Scheme in Disguise?
While Juuva offers legitimate products, the primary way distributors make money is by building a team and earning bonuses from their recruits’ sales. This means distributors are incentivized to focus on recruitment rather than retailing products to end customers.
Additionally, Juuva’s lack of an income disclosure statement raises concerns. Transparency is a key indicator of legitimacy, and without this information, it’s impossible to verify how many distributors are earning a profit solely through product sales.
For most distributors, the costs of maintaining their active status—such as monthly purchase quotas—outweigh the commissions they earn. This mirrors the experience of many MLM participants, where recruitment often becomes the only viable path to income.
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How Does Juuva Work?
Juuva operates on a typical Multi-Level Marketing (MLM) structure, relying on independent distributors to promote and sell its products. Instead of investing in traditional advertising, the company incentivizes its distributors to market the products directly to consumers.
Here’s how the process works:
- Sell Products: Distributors earn commissions on the sales they make to retail customers.
- Recruit Others: Distributors are encouraged to build a “downline” by recruiting others to join Juuva. They then earn bonuses based on the sales volume generated by their recruits.
On the surface, this appears to be a win-win situation. Juuva saves on marketing costs, and distributors have an opportunity to earn an income. However, success often depends more on recruitment than product sales.
The Challenge:
Distributors face a monthly sales quota to remain active, which often leads to purchasing products themselves to maintain eligibility for commissions. Over time, these costs can exceed any income earned, making it difficult for most participants to break even.
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What Products Does Juuva Sell?
Juuva offers a range of health and wellness products designed to support various aspects of well-being, from energy and immunity to skincare and weight management.
Here’s a breakdown of their product categories:
- Extreme Nutrition: Galaxy and Live supplement pills.
- Healthy H2O: Products that increase water’s alkaline levels.
- Intracellular Immunity: Liquid and gel supplements aimed at boosting the immune system.
- Weight Management: Megalean Keto meal replacement shakes.
- Peace of Mind: Anion emitters and cation shields designed to remove harmful infrared rays from electronic devices.
- Energy Boosters: Rejuv and Zing capsules.
- Anti-Age Skincare: Bio Intense Moisturizer.
Do Juuva Products Stand Out?
While Juuva offers a variety of products, they face tough competition in the health and wellness market. Many of their offerings, such as alkaline water enhancers (Kangen Water) and meal replacement shakes, are widely available from other brands.
Their Rejuv capsules, one of their flagship products, claim to provide benefits like improved energy, reduced fatigue, and stress relief. However, these claims are marked with an FDA disclaimer, indicating they are not verified to diagnose, treat, or cure any medical conditions.
The Verdict:
Juuva’s product line may appeal to niche audiences, but the lack of standout or clinically verified products can make it difficult for distributors to convince customers to choose Juuva over more established brands.
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How to Make Money With Juuva
Juuva distributors can earn money through two main methods:
- Selling Products
Distributors earn commissions by selling Juuva’s products to retail customers. The difference between the wholesale price (what distributors pay) and the retail price (what customers pay) represents the distributor’s profit margin. - Recruiting and Building a Team
By recruiting others into Juuva, distributors can earn bonuses based on their recruits’ sales. This includes commissions from the entire downline, often referred to as “multi-leg bonuses.”
What You Should Know:
While earning money from product sales is technically possible, the income potential is typically limited unless you build a significant team. This means most distributors focus on recruiting others to maximize their earnings.
Juuva’s compensation structure includes bonuses such as:
- Retail Profits: The margin between the distributor’s purchase price and retail price.
- Fast Start Bonus: A one-time bonus for recruiting new distributors who purchase a product pack.
- Multi-Leg Bonus: A percentage of sales volume from the entire downline.
- Leadership Matching Bonus: Additional bonuses based on the performance of top performers in your network.
The Reality:
To succeed in Juuva, you’ll need strong sales skills and a knack for recruitment. However, building a sustainable income is difficult, especially when most distributors struggle to meet monthly sales quotas.
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Turn Your Passion into Profits
How Much Does It Cost to Join Juuva?
Joining Juuva requires an initial enrollment fee of $49, which covers the basic starter kit. Beyond this, distributors are encouraged to purchase one of the following product packs:
- Basic Pack: $179 with 140 PV (Personal Volume).
- Advanced Pack: $389 with 350 PV.
- Professional Pack: $739 with 700 PV.
These packs include various products and are marketed as the best way for new distributors to familiarize themselves with the brand.
Monthly Costs:
To remain active and qualify for commissions, distributors must meet a monthly sales quota of 70 MPV (Minimum Personal Volume), which equates to roughly $100 in product purchases or sales.
In reality, many distributors end up purchasing these products themselves to stay active, adding to their overall expenses.
Estimated First-Year Costs:
Here’s a breakdown of potential costs for your first year with Juuva:
- Enrollment Fee: $49.
- Product Pack: $179–$739.
- Monthly Sales Quota: $100 x 12 = $1,200.
Total Estimated Costs: $1,428–$1,988.
Additional Expenses:
Beyond these basic costs, you should also factor in expenses for marketing, training, and postage. For many, these additional costs make it even harder to turn a profit.
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Juuva Compensation Plan Explained
Juuva’s compensation plan is complex, as is typical for most MLMs, with multiple ways to earn income.
Here’s a simplified breakdown:
1. Retail Profits
Distributors earn the difference between the wholesale price and the retail price when selling products directly to customers.
2. Fast Start Bonus
This is a one-time bonus paid when you recruit a new distributor who purchases one of the product packs during their enrollment.
3. Multi-Leg Bonus
This is a commission paid based on the total sales volume of your downline. Your downline includes everyone you recruit and the people they recruit, forming multiple “legs” in your network.
4. Leadership Matching Bonus
This bonus is awarded based on the performance of top distributors in your network. The more successful your team is, the higher your potential earnings.
What You Need to Know:
To qualify for bonuses, you must remain “active” by meeting the monthly 70 MPV requirement (roughly $100 in sales). This sales quota can be met through retail sales or personal product purchases.
While the plan offers several ways to earn, the complexity of the structure and the emphasis on team-building can make it challenging for new distributors to understand or succeed.
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Can You Make Money With Juuva?
Making money with Juuva is possible, but it is exceptionally difficult for the average distributor.
The Harsh Reality of MLMs
Statistics across the MLM industry show that 73% to 99% of participants lose money. Without an income disclosure from Juuva, it’s impossible to know the exact figures, but the pattern is likely similar to other MLMs.
Why Success is Rare:
- Monthly Expenses: The recurring cost of maintaining active status ($100/month) can outweigh commissions earned.
- Limited Market: Selling health and wellness products in a saturated market is tough, especially when competing with well-known brands.
- Recruitment Dependency: Success often hinges on your ability to recruit a team, which can be challenging and time-intensive.
What It Takes to Succeed:
The few people who achieve significant income in Juuva typically:
- Dedicate themselves to full-time efforts.
- Use aggressive marketing strategies, particularly on social media.
- Excel at selling both the products and the lifestyle dream of “being your own boss.”
For most people, however, the time, effort, and costs involved far outweigh the potential financial rewards.
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Juuva Online Reviews
When researching Juuva, you’ll come across a mix of positive and negative reviews. Let’s break them down:
Juuva Positive Reviews
Many distributors praise Juuva for offering high-quality health and wellness products. Common positive points include:
- Product Variety: Juuva’s product line covers a broad spectrum, from supplements to skincare, appealing to different customer needs.
- Potential for Earnings: Some distributors report earning commissions through consistent sales and recruitment efforts.
- Supportive Community: The MLM structure fosters a sense of camaraderie among distributors, with many praising the training and team support.
However, it’s worth noting that most positive reviews come from active Juuva distributors, who have a vested interest in promoting the company.
Juuva Negative Reviews
Criticism of Juuva is common, especially from those who have left the MLM. Key complaints include:
- High Costs: Many former distributors highlight the ongoing expenses, such as monthly sales quotas and product pack purchases, which can quickly add up.
- Recruitment Pressure: A frequent issue is the heavy emphasis on recruiting others, which feels more like building a pyramid than selling products.
- Low Success Rates: As with most MLMs, success stories are rare. Many distributors struggle to earn enough to cover their expenses, let alone make a profit.
- Overpriced Products: Some customers believe Juuva’s products are overpriced compared to similar items available on the market.
The Verdict on Reviews
While Juuva has its share of supporters, the negative reviews paint a clearer picture of the challenges faced by most distributors. If you’re considering joining, it’s crucial to weigh the risks and rewards carefully.
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Juuva MLM Review: Pros
There are a couple of aspects that set Juuva apart from some other MLMs:
#1 Proven Management
Juuva’s leadership team has extensive experience in the MLM industry. Founders like Grant Pace and David Moses bring a wealth of knowledge and connections from their years in network marketing.
This level of expertise is a good sign that Juuva isn’t a fly-by-night operation. Companies with experienced management are more likely to navigate the challenges of the MLM industry and stay in business for the long term.
However, it’s surprising that this experience hasn’t translated into a stronger focus on product marketing. Instead, Juuva’s sales videos seem to focus on recruiting distributors rather than showcasing the benefits of their products. MLMs that succeed over time typically prioritize developing and marketing products people genuinely love, rather than emphasizing recruitment.
#2 Positive Product Reviews
Juuva has received positive customer product feedback, with several reviews available online, including on platforms like the Better Business Bureau (BBB).
These reviews suggest that some people genuinely like Juuva’s offerings, which is a promising sign for potential distributors who plan to sell these products. Positive product feedback helps establish credibility and reassures potential customers that Juuva is not a scam.
However, it’s worth noting a few odd patterns in these reviews. Many are short, similar in length, and feature only a first name with an initial for the surname. While this might be a coincidence, it could also indicate that the company influenced or incentivised the reviews. Additionally, the lack of negative reviews raises questions—every legitimate company, even the best ones, receives some critical feedback.
Juuva MLM Review: Cons
While Juuva has some positives, there are several hidden truths that potential distributors need to be aware of:
#1 Expensive Products
One of the biggest red flags is Juuva’s high product prices.
For example:
- Juuva Energy Pills: $2.30 per day.
- Comparable Amazon Energy Pills: $0.69 per day.
This price difference is significant. It’s hard to justify paying three times the price for a product with similar claims and no FDA-approved backing. Overpriced products are a hallmark of MLMs that focus more on recruitment than genuine product value.
When the products are overpriced, it often means distributors are not competing on product quality but instead relying on emotional appeals like the dream of “being your own boss.”
#2 Hidden Monthly Expenses
The costs of staying active in Juuva are another major concern.
To qualify for commissions, distributors must meet a monthly sales quota of 70 MPV (around $100). Many distributors struggle to sell enough to meet this requirement and end up purchasing the products themselves to avoid having their accounts suspended.
Over time, this creates a cycle where distributors become Juuva’s biggest customers. For those unable to make sales, the financial burden can quickly spiral out of control, leading to frustration and financial loss.
#3 Operates Like a Pyramid Scheme in Disguise
Although Juuva is not an outright pyramid scheme (since it offers products for sale), its structure heavily incentivizes recruitment over retail sales.
The company’s compensation plan highlights the importance of building a downline to earn bonuses. For most distributors, this means focusing on recruitment rather than selling products to end customers.
When recruitment becomes the primary income driver, the majority of participants lose money—this is a common characteristic of pyramid schemes operating under the guise of an MLM.
#4 Lack of Transparency
Juuva’s lack of transparency is another red flag.
- No Income Disclosure Statement: This makes it difficult to understand how much money distributors are earning on average. Transparency in earnings is a hallmark of reputable MLMs, so the absence of this information raises concerns.
- Hard-to-Find Product Pricing: Potential distributors and customers may struggle to find clear product pricing information. This lack of accessibility can create mistrust and hinder distributors’ ability to sell effectively.
Transparency is critical in building trust with both distributors and customers. Without it, many potential participants will understandably question whether Juuva has something to hide.
Juuva MLM Review: Conclusion
So, what are the chances of making real money with Juuva?
The reality is that Juuva, like many MLMs, makes it extremely difficult for the average person to turn a profit. The primary path to earning a substantial income involves building a large “downline” of recruits and encouraging them to do the same. This means your success depends more on recruitment than on selling the products themselves.
To achieve this, you’ll often find yourself selling the dream of “being your own boss”—a dream that rarely becomes a reality for most participants. Industry-wide statistics show that 73% to 99% of MLM distributors lose money, and without an income disclosure from Juuva, there’s no reason to believe their figures are any different.
This raises serious ethical concerns. Is it fair to recruit people into a business model where the majority are destined to fail, all while promoting an ideal that few will achieve? In my opinion, the answer is no.
While Juuva isn’t a scam in the legal sense—it offers legitimate products and pays distributors as promised—it operates much like a pyramid scheme in disguise. The emphasis on recruitment, high product prices, hidden monthly expenses, and lack of transparency make it hard to recommend this as a viable business opportunity for most people.
If you’re genuinely looking for a way to make money, there are better and more ethical options available—ones that don’t rely on recruiting friends and family into a flawed system.
My Verdict: Juuva might work for a small handful of people who excel at recruiting and selling, but for the vast majority, it’s a losing game. Proceed with caution and weigh the risks carefully before committing your time and money.
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