If you’ve been exploring beauty MLMs, you’ve probably heard of SeneGence and its flagship product, Lipsense. But with so many MLM companies out there, you may be asking yourself, “Is SeneGence MLM a scam?” In this review, we’ll dig into the details about SeneGence, its products, compensation plan, and whether or not it’s a legitimate way to make money. By the end, you’ll have a clear understanding of what SeneGence offers and whether it’s the right opportunity for you.
Let’s start by breaking down the most important question: is SeneGence really a scam, or is it a legit MLM?
Disclaimer: This SeneGence MLM review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn from that information are my own opinions.
SeneGence MLM Review Overview
Product Name: SeneGence MLM
Owner: Joni Rogers-Kante
Product Type: Personal Care MLM Company
Price: $55 for Distributor Membership Fee + $75-$1,150 Distributor Pack + $550 Optional Training Package
Best For: Established Network Marketers
Pros
- Established MLM Company
- High Commission Potential
- Popular Recognisable Products
Cons
- No Income Disclosure Statement
- Expensive to Start & Maintain
- Mixed Product Reviews
- Low Success Rate for Distributors
Quick Summary
SeneGence is a well-established beauty MLM company, known for its long-lasting Lipsense lipstick and a wide range of skincare and cosmetic products. Founded in 1999 by Joni Rogers-Kante, the company has built a solid reputation over the years, attracting thousands of distributors globally. While SeneGence offers legitimate products and a potential business opportunity, many question whether the MLM structure favors only a small percentage of distributors who can succeed by building large downlines.
For those interested in direct sales, SeneGence provides the chance to earn up to 50% commission on product sales, but the real income comes from recruiting others and earning bonuses from your downline’s sales. This recruitment-heavy focus often blurs the line between a legitimate MLM and a pyramid scheme, though SeneGence does sell real products. The lack of an income disclosure statement is concerning, as it makes it difficult to assess the true earning potential for most distributors.
Overall, while SeneGence is not a scam, it may not be the best opportunity for everyone. The high upfront costs, ongoing sales quotas, and reliance on recruitment make it a challenging business for the average person. If you’re looking for a low-cost, straightforward way to make money from home, there may be better alternatives available.
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Table of Contents
Is SeneGence MLM A Scam?
No, SeneGence is not a scam. The company has been around since 1999, providing legitimate beauty and skincare products to customers worldwide. Unlike scams that take your money and disappear, SeneGence offers real products, and it is possible to make money by selling them. However, whether it’s a good business opportunity for you depends on several factors, including how much effort you’re willing to put in and your ability to recruit others into the MLM structure.
While SeneGence isn’t a pyramid scheme (which we’ll cover in more detail below), the MLM model it follows can sometimes blur the lines. To be successful, you’ll need to sell products and build a “downline” of other distributors who also sell products. It’s important to note that while you earn commissions from sales, the real money often comes from bonuses linked to your recruits’ sales, making recruitment a key component of income potential.
Before you dive into becoming a distributor, let’s take a closer look at the company’s history and leadership to understand more about its foundation.
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What Is SeneGence MLM?
SeneGence is a beauty and skincare MLM (Multi-Level Marketing) company founded by Joni Rogers-Kante in 1999. Known for their signature product Lipsense, a long-lasting and smudge-proof lipstick, SeneGence offers a wide variety of cosmetics and skincare products. What makes them stand out in a crowded beauty market is their proprietary formulas, which claim to use exclusive ingredients sourced globally.
The company operates on a direct sales model, but much of the distributor success depends on recruiting others into the MLM. Although the products themselves have garnered some positive reviews, it’s important to evaluate if the business opportunity behind selling them is as promising as it appears.
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Who Owns SeneGence MLM?
SeneGence was founded by Joni Rogers-Kante in 1999, and she continues to be the driving force behind the company. With over 20 years of experience in the beauty industry, Joni has built SeneGence into a multi-billion dollar business with over 500 employees. Her leadership has been praised for its strong Christian values, work ethic, and innovative approach to product development.
Her husband, Ben Kante, serves as the Chief Strategy Officer, playing a key role in shaping the company’s direction. Although Joni faced a lawsuit in 2018, the details remain unclear, and it appears to have had no lasting impact on the business.
While Joni’s leadership is central to the company’s success, it’s important to remember that the success of an MLM company relies heavily on its distributors. So, the next question is, does the SeneGence MLM model truly work for its distributors?
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Is SeneGence MLM A Pyramid Scheme?
Technically, no, SeneGence is not a pyramid scheme. A pyramid scheme is a business model where participants earn money solely by recruiting others, with no actual product being sold. In contrast, SeneGence offers legitimate products like makeup and skincare, and distributors can earn a commission by selling these products.
However, like many MLMs, SeneGence relies heavily on recruitment. Distributors earn bonuses based on the sales generated by their recruits (known as their “downline”), which can sometimes create the appearance of a pyramid scheme. While it’s possible to earn income through product sales alone, building a strong downline is where the larger income potential lies.
This distinction means SeneGence is not a pyramid scheme, but success within the MLM model often depends more on recruiting than selling. In the next section, we’ll explore what a pyramid scheme is in more detail to help clarify the differences.
What Is A Pyramid Scheme?
A pyramid scheme is an illegal business model where participants earn money solely by recruiting others into the scheme. The main focus is on enrolling new members rather than selling products or services. Participants are required to pay an entry fee or make an investment, which funds the earnings of those higher up in the pyramid. The inherent flaw is that eventually, the pool of new recruits will run out, causing the scheme to collapse and leaving the majority of participants at a loss. (Source: Wikipedia)
In contrast, Multi-Level Marketing (MLM) companies like SeneGence offer legitimate products that customers can buy, and distributors can earn commissions from selling these products. However, the heavy reliance on recruiting others to earn bonuses often causes confusion and leads some to question whether MLM companies are just pyramid schemes in disguise.
Is SeneGence A Pyramid Scheme in Disguise?
While SeneGence is not technically a pyramid scheme, it can be seen as a pyramid scheme in disguise by some critics. The reason for this is the heavy emphasis on recruitment. To make significant money in SeneGence, you need to recruit new distributors into your “downline” and earn bonuses from their sales. This leads to a situation where most distributors don’t make much money unless they can build a large network of recruits who continue to purchase and sell products.
Although you can make money from direct sales of SeneGence products, the compensation plan heavily favours those who recruit others. This structure can make it feel like success is tied more to recruitment than actual product sales, blurring the line between a legitimate MLM and a disguised pyramid scheme.
In the next section, we’ll look at how SeneGence operates and what kinds of products they offer.
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What Products Does SeneGence MLM Sell?
SeneGence offers a wide range of beauty and skincare products, with a particular focus on long-lasting formulas and innovative ingredients. The company prides itself on its proprietary formulations, which they claim use exclusive ingredients sourced from around the world.
Here’s a breakdown of their current product categories:
Skincare:
- Cleanser, Moisturizers, Serums, and Eye Creams
These products are designed to address various skin concerns, from anti-aging to hydration, with prices ranging from $30 to $75.
Anti-Aging:
- SeneDerm® Solutions and Climate Control
This line targets skin rejuvenation and protection from environmental stressors, with products priced from $50 to $85.
Face:
- Foundations, Blush, Concealers, and Primers
SeneGence foundations are known for their long-lasting wear and smudge-proof properties, starting from $30 and up.
Eyes:
- ShadowSense® and LashExtend®
Eyeshadow, eyeliners, and mascara products fall within the $22 to $30 range, with claims of being long-lasting and waterproof.
Lips:
- Lipsense
The company’s flagship product, Lipsense, is a liquid lipstick designed to last all day without smudging or fading. It’s available in a wide variety of colors and costs around $25 per tube.
Body:
- Body Wash, Sunscreens, and Self-Tanners
SeneGence also offers body care products, including moisturizers, body wash, and sunscreens, priced between $20 and $55.
Haircare (Newer Category):
- SeneGence HairCovery® System
This recently introduced haircare line focuses on hair strengthening and volumizing, featuring shampoo, conditioner, and scalp treatments, priced from $35 to $50.
Their Lipsense lipstick remains their most well-known and best-selling product, with a reputation for long wear and vibrant colours.
It is often the first product that distributors and customers try, which can help when selling the brand.
However, it’s important to note that SeneGence competes in a crowded market, with other MLM companies also offering similar beauty and skincare products.
Do SeneGence MLM Products Work?
SeneGence claims that their products are effective due to their unique, patented formulations. Many distributors and customers swear by Lipsense’s durability, but reviews are mixed when it comes to their other product lines. Some users love the skincare products, while others report issues with skin irritation or the products not living up to the hype.
Are SeneGence MLM Products Safe?
SeneGence claims that their products are safe for all skin types, but some customer reviews suggest that certain products may cause irritation, rashes, or allergic reactions in some users. It’s always a good idea to patch-test any new skincare products, especially if you have sensitive skin.
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How To Make Money With SeneGence MLM
There are two main ways you can earn money through SeneGence, as with most MLM companies:
- Commissions from selling SeneGence products – Distributors can earn between 20% and 50% commission on personal sales, depending on their sales volume.
- Bonuses from your downline’s sales – This is where the MLM structure comes in. Distributors earn bonuses when members of their downline (the people they recruit) make sales or purchase products. The more people you recruit and the larger your downline, the more potential bonuses you can earn.
While it may sound simple, the reality is that most distributors need to focus on building a substantial downline to make significant income. Selling products alone often won’t generate enough profit to sustain a full-time income. Recruiting new distributors and encouraging them to make sales is where the real money comes from.
It’s important to understand that, although you do not directly make money from recruiting people, your earnings depend heavily on the activity and success of your downline. This makes the ability to recruit and train new members a critical skill for success in SeneGence.
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How Much Does It Cost To Join SeneGence MLM?
Joining SeneGence as a distributor involves several upfront costs, which can add up quickly:
- Application Fee: $55
- Distributor Pack: Ranges from $75 to $1,195
The distributor packs come with varying amounts of product inventory and sales resources. The more expensive packs often include more tools and training materials designed to help new distributors hit the ground running.
Beyond the initial costs, SeneGence also has ongoing expenses:
- Website Subscription: $300 per year for your personalized SeneGence website
- Sales Quota: To remain an active distributor, you must achieve at least 300 PV (Personal Volume) every three months, which equates to $300 in product sales. If you don’t meet this quota through sales, you’ll need to purchase products yourself to remain active.
Additionally, SeneGence offers a training package for $550, which includes:
- Weekly online training
- General seating at SeneGence seminars
- Registration for SeneU events
- SeneMedia collection and training materials
In total, if you opt for the top-tier distributor pack and training package, you’re looking at an upfront cost of around $1,800 to get started. Keep in mind the ongoing $300 sales requirement every quarter, which could lead to additional costs if you struggle to sell enough products.
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SeneGence MLM Compensation Plan Explained
SeneGence’s compensation plan follows the typical MLM model, but it’s known for being a bit complicated. Let’s break it down into simpler terms:
- Retail Profit: Distributors earn 20-50% commission on their personal product sales. The percentage depends on how much product you sell in a given month — the higher your sales, the higher your commission.
- Downline Bonuses: As a distributor, you earn a percentage of sales from your recruits (your downline). The more people you recruit and the more they sell, the more bonuses you earn. This includes various rank-based bonuses as you move up the SeneGence hierarchy, with higher ranks earning higher percentages from their downline’s sales.
- Rank Advancement: Distributors move up in rank as they recruit more people and their downline generates more sales. Each rank comes with additional bonuses, but to achieve and maintain these ranks, you need to continually build your team and increase sales volume.
To simplify, while you can make some money selling products, the real income comes from recruiting and maintaining an active, productive downline. This structure means that only a small percentage of distributors actually make significant income, while most struggle to meet the sales quotas and costs involved. Check out this link to learn more about their compensation plan.
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Can You Make Money With SeneGence MLM?
Yes, it’s possible to make money with SeneGence, but the question is, how much? Like most MLMs, the majority of distributors struggle to make significant income. Success with SeneGence depends heavily on two factors:
- Your ability to sell products: Earning up to 50% commission on sales can be lucrative if you have a solid customer base. However, beauty products are a competitive market, and you’ll be up against other distributors, not just in SeneGence but from other beauty MLMs and traditional retailers.
- Your ability to recruit and grow a downline: The real earning potential comes from building a downline of active distributors. The more people you recruit and the more sales your downline generates, the more bonuses and commissions you can earn. However, building and maintaining a successful downline is challenging, and many distributors struggle to recruit enough people to reach higher earnings.
Unfortunately, SeneGence does not publish an Income Disclosure Statement, which is a red flag. Most MLMs share their income statistics to show potential distributors what they can expect, but SeneGence’s lack of transparency suggests that most distributors likely earn little to no profit. The Federal Trade Commission (FTC) has found that 99% of MLM participants lose money, and without an income statement, it’s difficult to gauge how SeneGence compares.
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SeneGence MLM Online Reviews
SeneGence has a mixed reputation online, with both positive and negative reviews from distributors and customers.
SeneGence Positive Reviews
- Popular Products: Many customers rave about Lipsense, their flagship lipstick that lasts all day without smudging or fading. Some distributors also report that the product’s popularity makes it easier to sell compared to other MLM products.
- Established Company: Being in business for over 20 years is a strong indicator of SeneGence’s stability. Many distributors appreciate that they are part of a long-standing company with a proven product line.
SeneGence Negative Reviews
- Expensive Products: Some customers find SeneGence products to be overpriced, especially considering the competition in the beauty industry. The high price point can make it difficult for distributors to sell products consistently.
- Reports of Poor Product Quality: While some customers love SeneGence products, there are numerous complaints about products causing skin irritation or not living up to their claims. For example, some customers have reported that Lipsense doesn’t last as long as advertised.
- Difficult to Make Money: Many distributors complain about the challenges of meeting sales quotas and the heavy focus on recruiting. The lack of an income disclosure further adds to the uncertainty about earning potential.
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Turn Your Passion into Profits
SeneGence MLM Review: Pros
Before you decide if SeneGence is the right opportunity for you, here are some of the key advantages that stand out.
#1 Established MLM Company
SeneGence has been around for over 20 years, which is a positive sign. Longevity in the MLM space is rare, and the company’s survival through various market changes demonstrates stability and demand for their products.
#2 High Commission Potential
With the possibility of earning up to 50% commission on product sales, SeneGence offers one of the higher retail profit percentages among MLMs. If you can sell a significant volume of products, this can be a profitable venture.
#3 Popular, Recognizable Products
Lipsense is a standout product that many customers know and love, making it easier for distributors to attract new customers. Having a well-known product can give you an edge in building your business.
SeneGence MLM Review: Cons
However, like any business opportunity, SeneGence has its downsides. Here are a few important drawbacks to consider before joining.
#1 No Income Disclosure Statement
The lack of transparency with income data is a major red flag. Most MLMs share an Income Disclosure Statement to show potential distributors what they can expect. Without this, it’s hard to assess whether joining is worth the investment.
#2 Expensive to Start and Maintain
The upfront costs to join SeneGence, especially if you go for the higher-priced packs and training packages, can be steep. On top of that, meeting the 300 PV requirement every three months can be difficult, especially if you don’t have a solid customer base.
#3 Mixed Product Reviews
While some people love SeneGence products, others have reported issues with skin irritation, poor product performance, and inconsistent quality. Negative reviews can make it harder for distributors to sell the products.
#4 Low Success Rate for Distributors
Like most MLMs, the vast majority of distributors struggle to make a profit. Without an income disclosure, it’s difficult to know exactly how many people are succeeding, but based on industry statistics, the chances of making significant income are slim.
SeneGence MLM Review: Conclusion
So, is SeneGence MLM a scam or legit? SeneGence is a legitimate business with real products, but it operates within the challenging MLM framework. While the company itself isn’t a scam, the opportunity may not be as lucrative as it seems for most people. The high upfront costs, ongoing sales quotas, and reliance on recruiting can make it difficult to turn a profit.
If you’re skilled at sales, have a passion for beauty products, and can build a solid downline, SeneGence could be a viable side hustle. However, for the majority of people, the combination of high costs and a competitive marketplace makes it a tough business to succeed in.
If you’re looking for an easier and more predictable way to make money, you may want to explore other options.
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