If you’ve stumbled across Herc Magnus’s Rank and Rent Club, chances are you’re wondering if it’s just another overhyped SEO course or a legitimate way to earn online income. With so many so-called “gurus” peddling quick wins in digital marketing, it’s smart to do your homework.
In this review, I’ll break down exactly what Rank and Rent Club offers, whether Herc Magnus is the real deal, and — most importantly — whether this course is a scam or a smart investment. We’ll cover the good, the bad, and everything in between, so you can decide if this program is the right fit for you.
Let’s kick things off with the elephant in the room…
Rank and Rent Club Review Overview
Product Name: Rank and Rent Club
Owner: Herc Magnus
Product Type: Website/SEO Course
Price: Free option, $627-1,797 per year + Additional costs
Best For: Local SEO Marketers
Pros
- Proven Business Model
- Free Access to 4 Lessons
- Bonus Materials
- High-Quality SEO Tools
- 7-Day Money-Back Guarantee
- Success Stories
Cons
- Premium Membership Isn’t Cheap
- Short Refund Period
- Results Vary
- Does Take Time
- Limited Income Proof from Students
Quick Summary
Rank and Rent Club is a local SEO training program created by Herc Magnus that teaches you how to build and rank simple websites, then rent them out to local businesses for recurring income. The core training is offered for free, giving users a transparent look at the system before committing to any upsells — a refreshing approach in the online course space.
While the free lessons provide solid foundational knowledge, the full experience — including advanced training, proprietary SEO tools, and client acquisition strategies — is locked behind a premium membership. It’s not cheap, but for those serious about building a digital real estate business, the value is there. Herc’s track record and visibility in the SEO community lend credibility to the course.
That said, Rank and Rent Club isn’t a quick fix. Success with this model requires time, patience, and consistent effort. If you’re willing to put in the work, this course offers a clear and legitimate path to online income. But if you’re after a lower-barrier way to earn, you might consider affiliate marketing as a beginner-friendly alternative.
Recommended? There are definitely some good elements to this course and it's always worth trying the free lessons to see what you think before you buy
Table of Contents
Is Rank and Rent Club a Scam?
Let’s get straight to it — no, Rank and Rent Club is not a scam. There are a few key reasons why this program stands apart from the sketchy make-money-online crowd:
1. It’s Free to Start (With Transparency About Upsells)
Herc Magnus offers the first part of his training completely free — no credit card required. That’s a strong trust signal in an industry where many courses hide the real price behind shady tactics. You’ll get four solid lessons upfront that walk you through the basics of the “rank and rent” business model.
Of course, there’s a premium version with extra tools and training — but that’s clearly explained from the start. No bait and switch here.
2. There’s a Refund Policy (Even If It’s a Bit Short)
Rank and Rent Club offers a 7-day money-back guarantee on their paid membership. While it’s not the longest refund window in the world, it does offer some peace of mind if you want to test-drive the premium content.
3. Herc Magnus Has a Legit Track Record
Unlike faceless scam programs that use fake founders and stock images, Herc Magnus is a real person with real results. He’s built a strong personal brand in the local SEO space and is known for delivering value — not fluff. His recognition by names like John Crestani and Kelly Felix adds credibility.
4. It Doesn’t Overpromise
This isn’t one of those “make six figures in 30 days” kind of deals. Rank and Rent Club sets realistic expectations — it’s a legit business model that takes time, effort, and a bit of a learning curve. That honesty alone is refreshing.
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What is Rank and Rent Club?
Rank and Rent Club is a free training series created by SEO expert Herc Magnus. The idea? Learn how to build simple websites that rank on Google, then rent them out to local businesses who want the traffic. It’s a spin on the local lead generation model — and it’s surprisingly beginner-friendly.
The course starts you off with four foundational lessons, showing you how to:
- Pick a profitable niche
- Build a basic site
- Get it ranked
- And monetize it by renting traffic to businesses
The training is free to access — no upfront cost — but the tools and deeper strategies come with the optional Premium membership, which we’ll get to in a bit.
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Who is Herc Magnus?
If the name sounds like a stage name — that’s because it is. Herc Magnus was once a rock musician before pivoting into the world of SEO and affiliate marketing.
Now, he’s a recognized figure in the local SEO space, co-founding tools like Keyword Supremacy, Project Supremacy, and, of course, Rank and Rent Club.
What makes Herc stand out is that he’s actually in the trenches. He teaches from experience and is visible online — no hiding behind fake profiles. You can find him on YouTube, Facebook, and SEO forums sharing value and interacting with his community.
In a world of anonymous scammy marketers, Herc being a real, active expert is a major plus.
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How Does Rank and Rent Club Work?
The core concept of Rank and Rent is simple: build it, rank it, rent it.
Let’s break it down step-by-step:
Step 1 – Find a Local Keyword
The magic starts with keyword research. You’ll learn to identify high-intent, low-competition search terms like “emergency plumber in Phoenix” — keywords businesses would gladly pay for if you can rank.
Herc gives you access (limited in the free version) to tools like Keyword Supremacy to help with this.
Step 2 – Build a Simple Website
Next, you’ll create a no-frills site targeting that keyword. Herc shows you how to build a basic 3-page website using WordPress — no coding required.
Step 3 – Rank the Site on Google
Now comes the part that scares most beginners — SEO. But Herc simplifies the process, focusing on long-tail, low-competition keywords that are easier to rank for even with small sites.
With the right optimization, backlinks, and structure, your site can land on Page 1 faster than you’d think.
Step 4 – Rent the Site to Local Businesses
Once the traffic starts flowing, the goal is to rent that lead-generating site to a business that wants more customers — like a plumber, dentist, or contractor.
You keep control of the site, and they pay you for the leads or traffic. It’s a recurring income model with high potential if done right.
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Are Herc’s Students Getting Results?
There’s some encouraging feedback out there. Several Rank and Rent Club students have shared success stories — including posts in public SEO forums (not just the official site).
That said, not all testimonials mention how much money they’re making, which leaves a bit of a question mark around average earnings. But the techniques are clearly working for some users, and that’s a promising sign.
Of course, as with any program, results depend heavily on effort and follow-through.
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Who is Rank and Rent Club For?
If you’re interested in local SEO, recurring income, or creating a semi-passive digital asset, this model could be right up your alley.
You don’t need advanced technical skills — Herc walks you through it step by step. What you do need is:
- A willingness to learn
- Some basic digital literacy
- And the patience to build and rank a site
If that sounds like you, then Rank and Rent Club could be a legit path to online income.
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What Do You Get With Rank and Rent Club?
When you sign up, you get immediate access to:
- 4 Free Training Videos that cover the core of the business model
- Bonus PDFs, checklists, and case studies for extra insight
- Limited access to Herc’s SEO tools like Keyword Supremacy and Local Supremacy
- An option to upgrade to full Premium access for advanced training, tools, and support
Once you go Premium, you’ll unlock the full five-module system:
- Find – Niche and keyword research tools
- Build – Website creation with WordPress and plugins
- Rank – SEO tactics including white-hat and black-hat approaches
- Rent – Strategies for landing paying clients
- Scale – Guidance on expanding your income by duplicating success
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How Much Does Rank and Rent Club Cost?
Here’s where the free ride ends — if you want to go beyond the basics, you’ll need to go Premium. Here’s the pricing breakdown:
If you upgrade within 7 days:
| Plan | Cost |
|---|---|
| Software & Training | $1,797 per year or $557 every 3 months |
| Training Only | $627 per year or $207 every 3 months |
If you wait longer than 7 days:
| Plan | Cost |
|---|---|
| Software Bundle | $2,588 per year |
| Training Bundle | $3,991 one-time |
It’s a steep investment — no sugarcoating that. But for serious entrepreneurs, it could pay off if you put in the work.
Does Rank and Rent Club Offer a Refund?
Yes — there’s a 7-day refund window after purchasing the Premium version. That’s not as generous as the standard 30-day guarantees we see elsewhere, but it’s something.
Just be sure to test the program quickly if you’re unsure, and contact support if you decide it’s not for you.
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Rank and Rent Club: Pros and Cons
No course is perfect, and Rank and Rent Club is no exception. While it delivers a solid local SEO framework and real potential for passive income, there are a few drawbacks worth considering before you commit.
Let’s break it down:
✅ Rank and Rent Club Pros
The Rank and Rent Business Model Is Proven
This isn’t some made-up system. The idea of building digital real estate and renting it out for monthly income is a tried-and-true method in the local SEO space — and Herc teaches it in a way that’s actionable, even for beginners.
Free Access to 4 Core Lessons
You can start without spending a dime. The free training gives you a legit foundation and a clear look into what to expect before investing in the full program.
Bonus Materials Included
Even free members get access to extra case studies, checklists, and PDF guides — a nice value-add that helps reinforce the core training.
High-Quality SEO Tools
Herc and his team have developed tools like Keyword Supremacy and Project Supremacy, which are tailored to this business model. They’re powerful — especially when combined with the training.
7-Day Money-Back Guarantee
While the window is short, you can test out the Premium version risk-free for 7 days. That shows confidence in the product.
Success Stories Exist
There are verified user testimonials out there showing people getting rankings and leads from this method — not just hype on the sales page.
❌ Rank and Rent Club Cons
The Premium Membership Isn’t Cheap
To unlock the full system and tools, you’ll need to pay up. Even the discounted plans can feel steep, especially for beginners or those just testing the waters in online business.
Refund Period Is Only 7 Days
Seven days might not be enough time for someone new to truly test and evaluate whether the system works for them. A longer window would offer more peace of mind.
Results Vary — And Take Time
This is not an overnight success formula. You’ll need patience, consistent effort, and the ability to stick with it — which may not appeal to those looking for fast results.
Limited Income Proof from Students
While success stories exist, there’s a lack of detailed income proof from users. That makes it harder to gauge potential ROI for those considering the program as a full-time income source.
Is Rank and Rent Club Worth It? Final Thoughts
So, is Rank and Rent Club a scam? Absolutely not.
Herc Magnus has built a program that’s transparent, rooted in a real business model, and backed by his own proven experience in SEO. The fact that you can start with four free lessons — and actually learn something useful without spending money — is rare in the digital marketing world.
That said, this isn’t a shortcut to riches. If you’re expecting quick wins or fully passive income from day one, you’ll likely be disappointed. But if you’re willing to put in the work, learn the ropes of local SEO, and build digital assets that can generate recurring income, then Rank and Rent Club could be a smart investment.
The cost might be high, but so is the value — especially if you plan to stick with this long-term.
🚦 My Verdict:
Rank and Rent Club is best suited for action-takers who want to build a real online business using SEO. If that’s you, then this course could be a powerful launchpad.
Not quite sold on the rank-and-rent model? That’s okay too.
If you’re just starting out and want to learn how to make money online with less technical setup, check out my top recommended training platform here — it’s the same one I used to get started and it’s beginner-friendly, low-risk, and focused on affiliate marketing.
👣 Not Sure If Rank and Rent Club Is Right for You?
If you’re interested in building an online business but feel like the rank-and-rent model is a bit too technical or risky for your taste, you’re not alone.
That’s why I always recommend starting with the platform that helped me get my first real results online — Wealthy Affiliate.
It’s ideal for beginners and focuses on affiliate marketing, which is a great way to earn passive income without needing to build or rank local websites.
Inside, you’ll get:
- Step-by-step training
- A website builder (no tech headaches)
- Keyword research tools
- A supportive community
- And best of all — you can start for free
👉 Click here to try Wealthy Affiliate for free and see if it’s the better fit for you
Remember: There’s no one-size-fits-all in online business. The best path is the one you’ll actually take.
Thanks for reading my Rank and Rent Club Review! If you have any questions, or any experiences to share then please write them in the comments below. ;).
