If you’ve been researching ways to make money from home, chances are you’ve come across a variety of MLM (Multi-Level Marketing) companies promising financial freedom. Anovite is one of those companies, positioning itself as a unique business opportunity in the health and wellness space with a focus on colostrum-based supplements. Founded in 2014, Anovite markets products that claim to support immune health, weight management, and overall wellness, making it an attractive option for health-conscious entrepreneurs.
But before diving into the Anovite opportunity, it’s essential to ask the big questions: Is Anovite a legitimate business? Are their products worth the investment? And most importantly, is this an opportunity that could realistically bring in extra income or even replace your current job?
In this comprehensive review, we’ll take a close look at Anovite’s business model, products, and earning potential. By the end, you’ll have a clearer picture of whether Anovite is a worthwhile opportunity or simply another overpriced MLM venture. Let’s dive in.
Disclaimer: This Anovite MLM review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn from that information are my own opinions.
Anovite MLM Review Overview
Product Name: Anovite
Owner: Dr. Anthony Kleinsmith in 2014
Product Type: Health and Wellness MLM company
Price: $39.95 per year & up to $499.95 for products + $50+ per month to remain active
Best For: Established Network Marketers

Pros
- Affordable to Start
- Established History
- Money-Back Guarantee
- Reasonably Priced products
Cons
- Not Accredited by BBB or DSA
- Selling and Recruiting to Friends and Family
- Product Safety Concerns
- Low Income Potential
- Highly Competitive Market
Quick Summary
Anovite is a health and wellness MLM company that offers colostrum-based supplements claimed to support immunity, gut health, and weight management. Founded in 2014 by Dr. Anthony Kleinsmith, Anovite provides a business opportunity for individuals interested in earning commissions through product sales and recruiting others to join the company. While Anovite’s products are priced competitively compared to similar supplements on the market, questions remain regarding the company’s lack of accreditation and past safety concerns.
The potential to earn with Anovite hinges on a distributor’s ability to balance both sales and recruitment, as success in the MLM model typically requires building a large and active downline. The costs associated with joining and staying active, along with the challenges of selling in a highly competitive market, may limit income potential for those not fully committed to recruiting and selling consistently. Additionally, Anovite does not publish an income disclosure, making it difficult to assess typical earnings for new distributors.
For those passionate about Anovite’s products and comfortable with the MLM approach, this opportunity could bring in side income and some initial rewards. However, anyone considering Anovite should carefully evaluate the effort required to see real financial gains, particularly if their goal is to replace a full-time income. In the end, Anovite may be best suited for individuals seeking part-time income rather than a quick path to financial independence.
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Table of Contents
Is Anovite a Scam?
One of the main questions potential distributors and customers have when considering Anovite is, “Is this a legitimate opportunity, or is it just another MLM scheme?”
The Short Answer: No, Anovite is Not a Scam.
Anovite is a legitimate company that sells actual products, primarily in the health and wellness niche. Founded in 2014 by Dr. Anthony Kleinsmith, Anovite operates as a Multi-Level Marketing (MLM) company, which means its distributors can earn income not only from product sales but also from recruiting others to join the business. Since Anovite offers tangible products—like supplements and health products—it doesn’t fall under the legal definition of a pyramid scheme, which would involve earnings solely based on recruitment without any actual products or services being sold.
However, just because Anovite is technically legitimate doesn’t necessarily make it the best business opportunity for everyone. MLMs can be challenging for most distributors, with success heavily depending on a person’s ability to recruit and sell regularly. Let’s explore whether this model makes Anovite a feasible opportunity for you.
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What is Anovite?
Anovite is a health and wellness MLM company that markets a range of dietary supplements designed to improve immune health, aid weight management, and support general wellness. Founded in 2014 by Dr. Anthony Kleinsmith, Anovite emphasizes products containing “bovine colostrum,” a form of colostrum derived from cows. Colostrum, often referred to as a “superfood,” is a type of breast fluid produced by mammals shortly before they begin lactating, and it’s reputed to carry several health benefits.

Unlike companies that manufacture their own products, Anovite acts as a distribution channel for Immune Tree, a brand that supplies the products Anovite markets. Their product lineup includes popular offerings like Colostrum6 (their flagship product), LeptiTrim6 for weight management, LimuZ for immune support, and even colostrum supplements tailored for pets. While some studies suggest potential health benefits of bovine colostrum, more research is needed to confirm these claims, and the ethical aspects of bovine-sourced supplements can also be a consideration for potential customers.
Anovite’s business opportunity focuses on empowering everyday individuals to earn income by selling these products and building a team of distributors. But is this opportunity profitable for the average person? The following sections of this review will break down the potential for earning, the costs involved, and what you should know before committing to Anovite.
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Who Owns Anovite?
Anovite was founded in 2014 by Dr. Anthony Kleinsmith, a nutritional biochemist with over two decades of experience in the health and wellness industry. Dr. Kleinsmith is known for his work with bovine colostrum and has dedicated much of his career to promoting its benefits. Through Anovite, he aims to bring this “superfood” to a broader audience, claiming that it can improve immune health, gut function, and overall wellness.
Dr. Kleinsmith’s passion for colostrum led him to establish Anovite as a Multi-Level Marketing (MLM) company, allowing individuals to join as distributors and promote colostrum-based products. While MLMs often face scrutiny due to their controversial business model, Dr. Kleinsmith’s scientific background and his focus on bovine colostrum have given Anovite a foundation in nutritional science, setting it apart from MLMs that may lack a strong product base.

Anovite remains a family-owned business with a focus on providing what they consider scientifically backed health solutions. However, prospective distributors should consider the business model’s demands and whether Dr. Kleinsmith’s expertise in colostrum translates to a sustainable income opportunity.
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Is Anovite a Pyramid Scheme?
A common question with any MLM company is whether it might be a pyramid scheme in disguise. Anovite is not legally a pyramid scheme, as it offers tangible products that customers and distributors can buy, which is the key factor distinguishing legitimate MLMs from illegal pyramid schemes.
What is a Pyramid Scheme?
A pyramid scheme is an unsustainable business model in which members earn money solely by recruiting new members rather than selling actual products or services. In a true pyramid scheme, participants pay a fee to join, and their income is derived entirely from fees paid by newer recruits. Since no actual goods or services are sold, these schemes quickly collapse, leaving the majority of participants with financial losses.
Is Anovite a Pyramid Scheme in Disguise?
While Anovite doesn’t meet the definition of a pyramid scheme, certain elements of its business model may resemble pyramid-like structures. In MLMs like Anovite, distributors earn money not only from personal sales but also from the sales generated by their recruits, known as their “downline.” For many distributors, success in the business hinges on their ability to recruit others and build a team, which can give the impression of a pyramid structure.
Another point to consider is the monthly purchase requirement. To remain an active distributor eligible for commissions, Anovite requires members to accumulate at least 50 GV (Group Volume) points per month, which often means purchasing products themselves if they can’t make enough sales. This requirement can add to a distributor’s expenses, making it financially difficult for those unable to recruit others or maintain steady sales.
In short, while Anovite isn’t technically a pyramid scheme, its MLM model may present challenges similar to those faced in such schemes, especially for those who struggle with recruitment or maintaining monthly sales targets.
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How Does Anovite Work?
Anovite operates as a typical MLM (Multi-Level Marketing), allowing individuals to become distributors and earn income by selling its products and recruiting others to join the business. However, unlike some MLMs that manufacture their own products, Anovite serves primarily as a distribution channel for Immune Tree, a company specializing in colostrum-based supplements. This partnership allows Anovite to offer a range of supplements and wellness products without direct involvement in manufacturing, focusing instead on marketing and distribution.
The company’s business model leverages its distributors for promotion, minimizing advertising costs. Distributors earn commissions on sales they make directly to customers and also receive bonuses based on the sales generated by their recruits (downline). This structure incentivizes recruiting others, as building a large team increases the potential for earning commissions from the downline’s sales, which is a common feature in MLMs.
To remain eligible for commissions, distributors must meet a monthly requirement of 50 GV (Group Volume) points, usually achieved by either selling or purchasing Anovite products. This monthly sales quota can be a motivating factor for those who actively sell but can also become an additional expense for distributors struggling to meet sales targets, as they may need to purchase products themselves to maintain active status.
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What Products Does Anovite Sell?
Anovite offers a lineup of health and wellness products centered around its flagship ingredient, bovine colostrum, marketed as a superfood with multiple potential health benefits. Here’s an overview of Anovite’s primary products:
- Colostrum6 – Available as tablets or powder, Colostrum6 contains bovine colostrum and is marketed for its supposed benefits to immune health, gut health, and overall wellness. This product is priced at around $25 for 90 capsules.
- LimuZ – This product is another colostrum-based supplement, offered in sachets for daily use. It’s aimed at immune support and is priced at $70 for a 30-dose pack.
- LeptiTrim6 – Targeted toward weight management, this product combines colostrum with other ingredients to promote weight loss. It’s priced at $62.50 for 180 capsules.
- Canine6/Feline6 – Colostrum supplements tailored for pets, particularly dogs and cats, with pricing ranging from $22.50 to $72.50 depending on the package size.
- Flex6 – Marketed for muscle growth and joint support, Flex6 is another bovine colostrum supplement priced at $67.50 for 180 capsules.
- OxyQuest – Positioned as a health “cleanser,” OxyQuest is a liquid supplement available at $37.50 for 2 ounces.

While Anovite promotes colostrum as a “superfood,” potential customers should be aware of certain factors. Although bovine colostrum is believed to support immune function and gut health, the scientific research on its effectiveness is still evolving. Additionally, some of Anovite’s products may not be suitable for everyone, especially those with dairy allergies, pregnant or breastfeeding women, or those concerned with the ethics of using bovine-sourced supplements.
For anyone considering joining Anovite as a distributor, understanding the product lineup and its potential market appeal is crucial. Since the MLM model requires steady sales, distributors should assess whether they feel confident promoting these supplements to others.
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How to Make Money with Anovite
Anovite offers two main ways for distributors to earn income, which is typical of most MLM companies:
- Earn Commissions by Selling Products – Distributors can earn a retail commission on the products they sell directly to customers. Anovite’s model incentivizes direct sales, allowing distributors to earn around 25% commission on each sale, which can be beneficial for those with strong personal networks or effective online marketing skills.
- Recruit Others and Earn Bonuses from Downline Sales – Like most MLMs, Anovite’s compensation plan is heavily based on recruitment. Distributors earn bonuses based on the sales made by their recruits (also called the “downline”). For distributors who build a larger team, this can lead to passive income opportunities, as the sales from the downline contribute to their overall earnings.

Anovite provides multiple additional earning methods, including:
- First Order Bonus – Distributors receive a 25% bonus on the first order placed by new recruits.
- Fast-Start Bonus – Distributors can earn an extra $75 or $150 for each person they recruit, depending on the starter package purchased.
- Team Bonuses and Matching Bonuses – Bonuses for team sales and a 10% matching bonus from downline earnings are available, providing extra incentives for building a large team.
- Rank Advancement and Lifestyle Bonuses – Distributors who advance to certain ranks can earn weekly bonuses, including a lifestyle bonus ranging from $100 to $375 per week, as well as shares in Anovite’s executive pools.
While there are several ways to earn, the compensation plan’s complexity often requires significant effort to reach higher ranks and benefit from the larger bonuses. Realistically, success in Anovite often depends on a distributor’s ability to recruit consistently and motivate their downline to generate steady sales. For new distributors, these complexities can sometimes make it challenging to achieve the desired income level without a strong recruiting strategy.
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Turn Your Passion into Profits
How Much Does It Cost to Join Anovite?
Joining Anovite as a distributor comes with some upfront and ongoing costs:
- Initial Registration Fee – It costs $39.95 to sign up as a distributor, which grants access to the Anovite platform and the ability to start selling products and recruiting others.
- Starter Package (Optional but Recommended) – To kickstart their business, new distributors are encouraged to purchase a “Fast Start” package, which ranges from $149.95 to $499.95 and includes a selection of Anovite’s products. While optional, this package is often necessary to accumulate the initial points required for commission eligibility.
- Monthly Purchase Requirement – To remain “active” and eligible for commissions, distributors need to accumulate at least 50 GV (Group Volume) points per month. This requirement can usually be met by selling $50 worth of products monthly, but if a distributor can’t achieve this, they’ll need to purchase products themselves. Most distributors opt to set up a SmartShip (auto-ship) order to avoid losing their active status, which typically costs around $50 monthly.
Estimated Yearly Costs for Anovite Distributors
Here’s a breakdown of typical expenses for the first year:
- Registration Fee: $39.95
- Starter Package: $150 to $500 (optional, but often necessary)
- Monthly SmartShip: Approximately $50 x 12 = $600
Total Estimated Cost for Year 1: $790 to $1,140 (depending on the starter package)
It’s important for potential distributors to consider these expenses, as they can add up over time. Those who can consistently make sales may be able to offset these costs, but for others, the monthly purchase requirements can become a financial burden if they aren’t able to meet their sales targets.
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Anovite Compensation Plan Explained
The Anovite compensation plan is structured to reward distributors for both product sales and team building, but, like many MLMs, it can be somewhat complex.

Here’s a breakdown of the main ways distributors can earn income within the Anovite system:
- Retail Commissions – Distributors earn a 25% commission on products they sell directly to retail customers. This commission is straightforward, making it the easiest way for distributors to earn money without relying on recruitment.
- First Order Bonus – When a new recruit makes their initial purchase, the recruiting distributor earns a 25% bonus on that first order, giving an immediate incentive to bring new members into the business.
- Fast-Start Bonus – Distributors earn either $75 or $150 for each person they recruit, depending on the size of the starter package that new recruit chooses. This bonus provides early earnings to distributors who focus on recruitment.
- Fast-Start Mentor Bonus – Distributors receive an additional $25 for mentoring new recruits who also bring others into the business, adding an extra layer of incentive for team building.
- Team Bonuses – For every “cycle” within a distributor’s team, they earn $25 for the first two cycles and $10 per cycle after that, making this a steady source of income for those with active downlines.
- Matching Team Bonus – Once a distributor reaches the rank of Director or higher, they earn a 10% matching bonus on their downline’s earnings, giving an additional incentive for those who reach leadership ranks.
- Rank Advancement and Lifestyle Bonuses – Distributors can earn weekly lifestyle bonuses ranging from $100 to $375 by achieving certain ranks, such as Bronze Director and above. Higher-ranked distributors also gain access to the Ruby, Emerald, and Diamond Executive Pools, which pay out 1% of the team’s Group Volume (GV).
With 13 different ways to earn, Anovite’s compensation plan aims to reward distributors who are committed to both sales and team-building activities. However, the plan’s structure may seem overwhelming to new distributors, as it includes multiple levels, bonuses, and rank requirements.
For those who understand the plan and actively build their downline, the earning potential increases significantly, but achieving the higher ranks will require consistent recruitment and team engagement.
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Can You Make Money with Anovite?
Anovite’s income disclosure for 2023 reveals that 68.37% of members earn an average of $382.44 per month, with some earning as little as $9.96 monthly. While these figures indicate that it’s possible to earn a consistent income with Anovite, they also suggest that the profit margin might be limited for most members, especially when factoring in the costs associated with maintaining active status.

To remain eligible for commissions, distributors must meet a minimum monthly purchase requirement of 50 GV, which often means purchasing around $50 worth of products themselves if they don’t achieve this through sales. When considering the registration fee, optional starter packages, and monthly costs, the expenses can quickly add up. For many members, covering these expenses could require nearly their entire monthly earnings, leaving limited profit after expenses. As a result, distributors who don’t recruit others consistently or meet high sales volumes may find it challenging to generate substantial profit.
For those who succeed with Anovite, building a large and active downline is typically essential to achieving income beyond modest earnings. While dedicated distributors with strong networks may find potential in Anovite, others might struggle to balance expenses with earnings, especially if they rely solely on personal sales to meet monthly requirements.
Realities of MLM Success Rates
It’s important to recognize that the MLM business model is challenging for the majority of distributors. Research indicates that between 73% and 99% of MLM representatives lose money, with only a small percentage achieving significant financial success. This isn’t unique to Anovite but is instead a characteristic of the MLM industry as a whole.
For those who do succeed, the key lies in building a large and active downline, as this allows them to earn residual income from the sales of their recruits. Top-earning distributors typically have extensive networks and strong recruitment skills, which help them generate ongoing commissions without needing to make direct sales themselves. However, for the average distributor, meeting monthly sales requirements can be difficult, especially if they’re unable to recruit others consistently.
Monthly Purchase Requirements and Expenses
To remain commission-eligible, distributors must accumulate 50 GV points monthly, often requiring a personal purchase of around $50 if sales targets aren’t met. For distributors unable to meet this quota through sales, this can add up to a significant ongoing expense, sometimes making it challenging to maintain profitability. Additionally, the initial startup and monthly auto-ship costs can lead some distributors to lose money, especially if they struggle with recruitment or product sales.
In summary, while it’s possible to make money with Anovite, distributors should be prepared for the demands of both selling and recruiting, as these are essential for success. Those considering Anovite as a business opportunity should realistically assess their ability to meet these demands to avoid financial losses.
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Anovite MLM Review: Pros
While there are mixed opinions about Anovite, a few aspects stand out as positives compared to other MLM opportunities. Here are some reasons why Anovite might be worth considering:
#1 Affordable to Start
One of the appealing aspects of Anovite is its relatively low startup cost. With an initial registration fee of $39.95 and optional starter packages ranging from $149.95 to $499.95, it’s more affordable to join than many other MLM programs. This lower entry cost makes it easier for newcomers to try the business without risking a large upfront investment. Additionally, the flexibility of not needing the higher-priced starter packages helps reduce financial pressure on new distributors.
#2 Established History
Anovite’s products come from Immune Tree, a company with over 30 years of experience in the health and wellness industry. This long-standing history with colostrum-based products gives Anovite credibility and suggests a stable foundation. While some new MLMs are untested and might shut down within a few years, Anovite’s affiliation with Immune Tree points to a more reliable and legitimate operation. If Immune Tree’s products were ineffective or unsafe, it’s unlikely they would have survived for three decades.
#3 Money-Back Guarantee
Anovite offers a 90-day money-back guarantee on their products, which can provide peace of mind for both customers and new distributors. This policy allows buyers to try Anovite products with reduced financial risk, knowing they can receive a refund if the products don’t meet their expectations. A company willing to offer a generous return policy often signals confidence in its product quality, making it more attractive to both consumers and distributors who value customer satisfaction.
#4 Reasonably Priced Products
One of the common criticisms of MLM companies is the high cost of their products compared to similar alternatives. However, Anovite’s products are competitively priced. For example:
- Anovite: Approximately $0.27 per capsule
- Comparable Colostrum Products on Amazon: Between $0.18 and $0.27 per capsule
This price comparison shows that Anovite’s products are in line with market rates, which is unusual for MLMs. In many MLMs, the higher product prices serve to fund the compensation plan, resulting in overpriced products that are difficult to sell. Anovite’s comparable pricing suggests they genuinely encourage distributors to focus on retail sales rather than recruitment, helping to distinguish it from pyramid schemes that prioritize recruitment over product value.
Anovite MLM Review: Cons
While Anovite has some positive aspects, there are several considerations that potential distributors should be aware of. Here are some downsides that may affect your experience with Anovite:
#1 Not Accredited by BBB or DSA
Anovite is currently not accredited by the Better Business Bureau (BBB) or the Direct Selling Association (DSA), both of which set standards for ethical practices and consumer protection. BBB accreditation requires companies to meet specific standards, including transparency, responsiveness, and a commitment to resolving consumer complaints. Similarly, the DSA holds its members to ethical guidelines in direct selling, which can be a reassuring sign for distributors and consumers alike.
While accreditation from these organizations is voluntary and not all legitimate companies seek it, the lack of association may raise questions for some, especially in a highly scrutinized industry like MLM.
#2 Selling and Recruiting to Friends and Family
One of the biggest challenges in the MLM business model is the reliance on personal networks. To succeed with Anovite, distributors are encouraged to sell products and recruit others, often starting with friends and family. While some distributors might be comfortable with this approach, it can strain relationships, especially if friends and family feel pressured to buy products or join the business.
For many, selling to people close to them is not ideal, and building a customer base outside of their personal network can be challenging without advanced marketing skills or access to broader networks.
#3 Product Safety Concerns: Lead Warning
In March 2018, Anovite received a Notice of Violations of Health & Safety from the Environmental Research Center regarding lead content in some products. Lead exposure has been linked to various health issues, including cancer, making this a significant red flag for those considering selling or using these products.

There is currently no publicly available information indicating a resolution to this notice, which may raise concerns about product safety and quality.
This warning doesn’t confirm immediate health risks but does highlight the importance of transparency and rigorous quality control in products marketed as health supplements.
#4 Modest Income Potential
Anovite does publish an income disclosure, but it reveals modest earnings for the majority of distributors. According to the 2023 report, 68.37% of members earn an average of $382.44 monthly, and some earn as little as $9.96 per month.

While this transparency is commendable, these earnings may not be sufficient to cover the ongoing costs of membership, which include monthly purchase requirements to stay active. Given these figures, potential distributors should carefully consider the balance of expenses against potential earnings. For many, the net profit after expenses could be minimal, particularly without a large downline or consistent sales.
#5 Highly Competitive Market
The health and wellness MLM industry is saturated with companies offering similar products, which can make it difficult for any single company to stand out. Anovite, with its focus on colostrum-based products, competes with both MLM and traditional retail brands in the health supplement space. This high level of competition may make it challenging for distributors to attract customers, especially when comparable products are readily available from other companies or direct-to-consumer platforms.
While Anovite’s products are competitively priced, it’s still essential for potential distributors to recognize that they’re entering a crowded market where brand loyalty and unique selling propositions are critical to success.
Anovite MLM Review: Conclusion
So, is Anovite a scam? No, it’s not.
Is Anovite a pyramid scheme? Technically, no.
Anovite is a legitimate company that sells real products and provides distributors with a way to earn commissions through sales and recruitment. While it’s encouraging to see a company focused on health and wellness, the opportunity may not be as lucrative as some might hope.
Here’s the reality: making a substantial income with Anovite requires consistent effort in both selling products and recruiting new members. If you’re passionate about Anovite’s colostrum-based supplements and enjoy sharing them with others, becoming a distributor could bring in some side income. The 90-day money-back guarantee also gives some reassurance if you’re considering trying out the products yourself.
However, for those aiming for full-time income or financial freedom, the MLM model demands a significant commitment to recruiting a large downline. Without this, income potential is likely to be limited to modest earnings. In a competitive market with many similar products, building a sustainable income through retail sales alone may be challenging.
Ultimately, joining Anovite could be a fit for someone who genuinely believes in the products and enjoys the MLM approach, but it may not be the best route to achieve long-term financial independence.
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