If you’ve been researching ways to grow an Amazon FBA business, chances are you’ve come across Search Find Buy, a program that promises to help sellers rank products higher, get more traffic, and ultimately boost sales.
But with so many Amazon training courses (and a fair share of overhyped scams) floating around online, it’s natural to wonder: is Search Find Buy really worth the investment, or just another shiny tactic that sounds good on paper?
In this review, I’ll break down exactly what Search Find Buy is, who created it, how it works, and whether it’s a legit tool for Amazon sellers — or something you might want to skip. By the end, you’ll have a clear idea of whether this program is right for you.
Search Find Buy Review Overview
Product Name: Search Find Buy
Owner: Ben Cummings
Product Type: Amazon FBA course
Price: $1,997
Best For: Those looking for an alternative to Amazing Selling Machine
Pros
- Comprehensive Video Training
- Legitimate Owner
- Valuable Bonuses
- 30-Day Money-Back Guarantee
- Student Testimonials
Cons
- Too Expensive
- There Are More Comprehensive Courses
- Amazon FBA Isn’t Beginner-Friendly
Quick Summary
Search Find Buy is an Amazon FBA training program created by Ben Cummings. It promises to teach sellers how to build an Amazon business from scratch, with a particular focus on ranking products using the “search-find-buy” method — where customers search for a keyword, click your product, and buy it, boosting your rankings. The course spans six modules with over 100 video lessons, plus a suite of bonuses like coaching sessions, software tools, and access to sourcing agents.
The program is legit and well-structured, but it comes at a steep cost of nearly $2,000 (plus the additional investment required for inventory, ads, and tools). While some bonuses add genuine value, the tactics taught — especially around keyword ranking — aren’t unique. They’re known strategies within the Amazon seller community, though Ben does package them into a clear system.
Overall, Search Find Buy could work for motivated entrepreneurs with the budget to invest and some tolerance for risk. However, for complete beginners or those looking for a more affordable way into online business, Amazon FBA (and this course in particular) may not be the best starting point.
Recommended? If you're ready to get started with Amazon FBA, this could be a good starting point.
Table of Contents
What Is Search Find Buy About?
At its core, Search Find Buy is a step-by-step training program designed to teach you how to build and scale an Amazon FBA business from scratch. The system walks you through the entire process — from researching products and setting up your Amazon store to sourcing, shipping, and ultimately driving traffic and sales.
Unlike quick-fix “push button” scams that promise instant profits, Search Find Buy emphasizes real strategies for ranking products on Amazon. The name comes from the method itself: getting shoppers to search for a keyword, find your product in the listings, and then buy it. This approach not only generates sales but also signals to Amazon’s algorithm that your product is relevant — helping you climb the rankings for important keywords.
The course is structured into six core modules (plus a stack of bonuses) that cover everything from product research and supplier negotiation to launching and running paid ads. While it’s marketed as beginner-friendly, it comes with a hefty price tag of around $1,997, putting it in the higher tier of Amazon FBA training programs.
Related Post: Amazing Selling Machine Review
About Ben Cummings
Ben Cummings is the creator of Search Find Buy. Before becoming known in the Amazon FBA space, he worked as a nightclub manager in Las Vegas — a far cry from eCommerce. Over the years, he built a successful career as an online entrepreneur, particularly through Amazon selling.
Ben is also a content creator and podcast host, sharing insights about eCommerce on YouTube and other platforms. While his podcast isn’t the most popular in the industry, he’s built a reputation in certain circles as a hands-on Amazon seller who teaches from personal experience rather than theory.
Search Find Buy is essentially Ben’s blueprint, packaging his knowledge and strategies into a structured training program. His goal is to help aspiring Amazon sellers replicate the same ranking and sales methods he claims to have used in his own business.
Related Post: Seller Pro Academy Review
How Does Search Find Buy Work?
The big promise of Search Find Buy is simple: it teaches you how to start and grow a profitable Amazon FBA business using a ranking method that combines organic search visibility with strategic paid ads.
The training is broken into a few main phases:
- Product Research – Learning how to identify products with demand and long-term sales potential.
- Building Your Business – Setting up your Amazon seller account, creating your store, and laying the foundation.
- Outsourcing & Sourcing Products – Finding reliable suppliers, negotiating deals, and organizing logistics.
- Packaging & Shipping – Preparing inventory to meet Amazon’s FBA standards.
- Launching Your Product – Creating product listings and optimizing them for conversions.
- Getting Traffic – Driving buyers to your listings through both free keyword rankings and Amazon Sponsored Ads.
The “Search Find Buy” method itself is built around ranking your product for competitive keywords. The idea is that if enough shoppers search for a keyword, click your product, and purchase it, Amazon’s algorithm will reward you with higher rankings. While this method can work, it’s not unique to this program — it’s a known tactic many Amazon sellers use.
Where the course tries to stand out is by blending this organic strategy with paid traffic campaigns, helping you accelerate results instead of waiting for rankings to build over time.
Overall, Search Find Buy combines both legit fundamentals (like research and optimization) and growth hacks (like the search-find-buy tactic) to give sellers a roadmap for climbing Amazon’s search results.
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Search Find Buy Course Overview
The Search Find Buy training program is structured as a 6-week course with over 100 video lessons. Each module is designed to take you step by step from product research to ranking on Amazon’s first page.
Here’s a quick breakdown of what’s inside:
- Module 1: The World’s Most Perfect Business
An introduction to Amazon FBA and the course itself. Ben also shares case studies from students to set expectations about what’s possible. - Module 2: PIGS & HOPPS
This module covers Ben’s custom product research methods. PIGS and HOPPS are frameworks he uses to help identify profitable niches and avoid common pitfalls when choosing products. - Module 3: How to Be a Product Sourcing Ninja
Focuses on finding suppliers, negotiating deals, and setting up reliable sourcing — an essential step for keeping profit margins healthy. - Module 4: Packaging & Shipping Your Product
Walks you through prepping and shipping inventory. You’ll also learn about using Fulfillment by Amazon (FBA), where Amazon handles warehousing, packing, and delivery. - Module 5: Launching Your Amazon Product
Covers how to create optimized product listings, from titles and descriptions to images and keywords, with the goal of maximizing conversions. - Module 6: Rank Your Product to Page 1
The final phase of the system, focusing on ranking strategies. This includes leveraging the “search-find-buy” method and using Amazon Sponsored Ads to drive targeted traffic.
Each module builds on the last, giving you a structured roadmap rather than a scattered collection of tips. While much of the training covers legit fundamentals of selling on Amazon, the selling point is clearly Ben’s ranking method and his take on combining it with paid traffic.
Related Post: Proven Amazon Course Review
Search Find Buy Bonuses
On top of the main training, Search Find Buy comes with a suite of eight bonuses designed to add extra value. Some of these are genuinely useful, especially for those serious about Amazon FBA.
Here’s what you get:
- Bonus #1 – Fastest Path to Profits
A set of resources (goal-setting guides, spreadsheets, and research tools) to help you get started quickly. - Bonus #2 – Coaching With Ben Cummings
Extra lessons and mentoring-style content where Ben shares personal tips for maximizing results. - Bonus #3 – China Concierge
Access to Ben’s personal sourcing agent in China, who can assist with supplier selection, ordering, and logistics. - Bonus #4 – Manage By Stats & Seller Email
Lifetime licenses for two software tools that help manage your Amazon business and customer communication. - Bonus #5 – PPC Entourage
A tool for managing Amazon Sponsored Ads, included free with the course. - Bonus #6 – China Sourcing Secrets
Training from Shawn Hart on how to get better pricing and deals from Chinese suppliers. - Bonus #7 – Reverse Engineering Amazon Rankings
Access to 11 methods for boosting rankings and securing first-page visibility. - Bonus #8 – Profit Calculator Spreadsheet
A ready-to-use Excel tool for tracking and projecting your profits.
While some bonuses are more “fluff,” others — like the software and sourcing agent access — could be highly practical if you’re committed to building your FBA business.
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Search Find Buy Price
At the time of writing this review, Search Find Buy is priced at $1,997 one-time. Occasionally, you might find promotions or special offers for around $997, but the standard retail price hovers near $2K.
That’s a big investment, especially compared to budget-friendly FBA courses available online. However, it’s still cheaper than some of the industry giants like Amazing Selling Machine (around $4K) or Drop Ship Lifestyle (which can go as high as $25K).
The course does come with a 30-day money-back guarantee, which helps reduce the risk. But whether it’s “worth it” depends on how committed you are to following through with the business model — and whether you’re prepared for the upfront costs of Amazon FBA (inventory, ads, tools, etc.).
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Who Is Search Find Buy For?
Search Find Buy is best suited for:
- Aspiring Amazon sellers who want a structured, step-by-step roadmap.
- Entrepreneurs looking to build an FBA business as a side hustle or full-time income.
- Existing business owners who want to expand their reach by selling physical products on Amazon.
That said, the program may not be ideal for absolute beginners with limited budgets. Between the course fee, product sourcing, and advertising, the startup costs can be significant.
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Is Search Find Buy a Scam?
No — Search Find Buy is not a scam. It’s a legitimate Amazon FBA training program built around real strategies that can work if implemented properly. Ben Cummings is a real entrepreneur, and the course includes substantial content, tools, and a refund policy.
That said, it’s important to separate hype from reality. The “search-find-buy” method isn’t some magical secret; it’s a known tactic that many sellers already use. While the training provides a system to apply it, success will ultimately depend on your product selection, budget, and effort.
Compared to shady “push button” eCommerce scams (like eCom Profit Sniper or eCom Cash Bot) that promise instant riches, Search Find Buy stands out as a legit but expensive program. It delivers genuine training — but it’s not a guaranteed shortcut to success.
Related Post: FBA Startup Review
What I Like About Search Find Buy
Now, let’s run you through what I liked about Search Find Buy:
#1 Comprehensive video training
The course includes over 100 video lessons across six modules. This makes it more detailed than a lot of “surface-level” Amazon courses, which only scratch the basics. If you’re the type of learner who needs step-by-step guidance, this structure is a plus.
#2 Ben Cummings is the real deal
Unlike anonymous course creators who hide behind flashy sales pages, Ben has built a real presence in the Amazon FBA community. While he’s not the biggest name in the industry, his experience as an actual seller gives the training a level of credibility.
#3 A ton of valuable bonuses
Some of the extras — like lifetime access to PPC Entourage and Manage By Stats — could easily cost hundreds of dollars on their own. The China Concierge bonus (direct access to a sourcing agent) is also unique and potentially very useful for sellers who are new to overseas suppliers.
#4 30-day money-back guarantee
The refund policy adds some peace of mind. You can test the course for a month and get your money back if it doesn’t meet your expectations, which reduces the risk compared to non-refundable programs.
#5 Student testimonials
While testimonials should always be taken with a pinch of salt, there are genuine stories from students who’ve implemented the strategies and seen results. These case studies at least suggest that the system can work if applied correctly.
What I Don’t Like About Search Find Buy
There are a few points here that you should consider before making your decision:
#1 Too expensive
At nearly $2,000, Search Find Buy isn’t accessible to everyone — especially when you consider the additional costs of inventory, software, and advertising. For beginners with limited capital, this can be a dealbreaker.
#2 Not the most comprehensive course available
Even though it covers the essentials of Amazon FBA, it doesn’t dive as deeply into certain advanced topics as some of its competitors. Programs like Amazing Selling Machine offer broader training, albeit at a higher price.
#3 Amazon FBA isn’t beginner-friendly
This isn’t specific to the course itself, but to the business model. Amazon FBA requires upfront investment, patience, and a tolerance for risk. Beginners who are hoping for “quick wins” may find themselves frustrated by the learning curve and costs.
Search Find Buy Review – Final Words
So, what’s the truth about Search Find Buy?
Overall, it’s a legitimate and well-structured Amazon FBA course. Ben Cummings walks you through the process step by step, and the bonuses add solid value if you’re serious about building an FBA business. The strategies taught — especially the search-find-buy method — are based on real tactics that can help improve product rankings and generate sales.
That said, this program is not for everyone. At nearly $2,000 plus the cost of inventory and ads, it’s a significant financial commitment. And while the training is detailed, it doesn’t cover every nuance of selling on Amazon, nor does it eliminate the steep learning curve that comes with FBA.
In short:
- If you already have some experience in eCommerce and the budget to invest, Search Find Buy could be a solid option.
- If you’re brand new to online business or working with a limited budget, there are cheaper and more beginner-friendly ways to get started before diving into Amazon FBA.
For me personally, I see Amazon FBA as a business model with potential but also high risk. If you want a lower-cost, beginner-friendly way to build a long-term online business, I’d recommend looking into affiliate marketing and blogging — it has fewer upfront costs, less risk, and far more flexibility.
Thanks for reading my Search Find Buy review. Hopefully, this breakdown gave you the clarity you need to decide if it’s the right fit for you.
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Here’s why I recommend it over Search Find Buy for beginners:
- Low startup cost – you can start free and upgrade later, instead of risking thousands upfront.
- Beginner-friendly training – step-by-step lessons perfect for absolute newbies.
- All-in-one platform – includes hosting, tools, and support in one place.
- Proven model – affiliate marketing has far lower risk than Amazon FBA.
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Thanks for reading my Search Find Buy Review! If you have any questions, or any experiences to share then please write them in the comments below. ;).
